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A debit card for charitable giving.


A debit card affinity program supporting charitable giving to eight of the nation's leading child-related philanthropies has been introduced by Charter One Financial Inc., Cleveland (assets: $43 billion).

The participating charitable groups include: Make-A-Wish Foundation, March of Dimes, Mothers Against Drunk Driving, Leukemia and Lymphoma Society, Muscular Dystrophy Association, Big Brothers Big Sisters of America, Cure Search/ National Childhood Cancer Foundation, and the Elizabeth Glaser Pediatric AIDS Foundation.

The bank offers the Make-A-Difference cards free of charge to customers in its network of 615 banking centers, presenting the card as an option for all new checking account relationships. Each time a debit cardholder signs for purchases, a percentage of each transaction is donated to the charity that the customer has chosen.

COPYRIGHT 2004 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Ideas That Work
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2004
Words:121
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