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A deal with the Devils.


PRUDENTIAL FINANCIAL bought the naming rights Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in  to the new home of the National Hockey League National Hockey League (NHL)

Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions.
 franchise the New Jersey Devils The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League (NHL). The Devils have won the Stanley Cup three times, in 1995, 2000, and 2003. . Prudential will pay $4.5 million annually for the first five years with the amount increasing 2.5% for the remainder of the 20-year term, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Prudential.

The arena, now dubbed Prudential Center, is being built in downtown Newark, also the headquarters for the third-largest life insurer in the United States.

Prudential Center will be the future home of the three-time Stanley Cup Champion New Jersey Devils hockey team, a new Major Indoor Soccer League This article is about the current Major Indoor Soccer League. For information about the 1978-92 MISL see Major Soccer League.

The Major Indoor Soccer League is the top professional indoor soccer league in the USA.
 franchise, as well as collegiate and other professional sports.

"Prudential Center will be a beautiful new arena that will help bring economic growth, excitement and a championship team to Prudential's hometown of Newark" said Art Ryan, chairman and chief executive officer of Prudential in a statement.

Prudential is joining Safeco and Conseco in buying naming rights to national sports arenas and ball fields.
COPYRIGHT 2007 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:LIFE INSURANCE; New Jersey Devils
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief article
Date:Feb 1, 2007
Words:159
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