A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxion Corp. of Little Rock, Ark.

A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxiom Corp. of Little Rock, Ark. The product, called Personicx Life Changes, divides U.S. households into 70 segments or "clusters" based on specific consumer behavior and demographic characteristics www.acxiom.com