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A complimentary martini with your colonoscopy.


A similar trend is apparent in health care. What are called "personal patient advocacy Patient advocacy refers to speaking on behalf of a patient in order to protect their rights and help them obtain needed information and services. The role of patient advocate is frequently assumed by nurses, social workers, and other healthcare providers. " firms offer "concierge" or "boutique" care, which, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 The Wall Street Journal, can cost $25,000 a year for a membership on top of a $30,000 initiation fee. This buys not only "executive physical, chauffeured limousine service to appointments ... a personal patient advocate who researches doctors and treatments," but also the booking of doctor and test appointments and an annual meeting with "a specialist in the area of aesthetic enhancement," meaning a dermatologist der·ma·tol·o·gist
n.
A physician who specializes in the diagnosis and treatment of skin disorders.


Dermatologist
A physician that specializes in diagnosing and treating disorders of the skin.
 or a plastic surgeon plastic surgeon A surgeon specialized in reconstruction or cosmetic enhancement of various body regions, most commonly the face–nose, chin, and cheeks, breasts and buttocks; PSs remove fat deposits through liposuction; PSs reduce scarring or disfigurement .
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Article Details
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Title Annotation:Tilting at Windmills; boutique health care
Author:Peters, Charles
Publication:Washington Monthly
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2005
Words:93
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