A clear view: Michael Jones ensures NASA and law enforcement get the picture.WITH ITS PRODUCT ON THE NOSE OF A NASA NASA: see National Aeronautics and Space Administration.
in full National Aeronautics and Space Administration
Independent U.S. SPACECRAFT, the sky is literally the limit for Niche Concepts L.L.C., Michael Jones' 10-year-old, six-employee firm in Troy, New York Troy is a city in New York, U.S., and the county seat of Rensselaer County. As of the 2000 census, the population was 49,170; in 1910, the population was 76,813. The city's motto is Ilium fuit, Troja est, which means "Troy was, Troy is.
"We were contacted by Boeing to supply a high-resolution, broadcast-quality microcamera and a portable solid state DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. [digital video recorder See DVR. ] for NASA's X-37 re-entry RE-ENTRY, estates. The resuming or retaking possession of land which the party lately had.
2. Ground rent deeds and leases frequently contain a clause authorizing the landlord to reenter on the non-payment of rent, or the breach of some covenant, when the craft's nose camera system," recalls Jones. The vessel is designed to test technologies for NASA's Orbital Space Plane The Orbital Space Plane (OSP) program was designed to support the International Space Station requirements for crew rescue, crew transport and contingency cargo such as supplies, food and other needed equipment. Program.
Niche Concepts designs, manufactures, and markets microvideo cameras smaller than a lipstick tube that attach to everything from helmets, caps, eyeglasses eyeglasses or spectacles, instrument or device for aiding and correcting defective sight. Eyeglasses usually consist of a pair of lenses mounted in a frame to hold them in position before the eyes. , and clothing to race cars and space vessels. Jones is expanding Niche Concepts' stake in the lucrative law enforcement and military markets. But one of his top priorities is expanding and protecting the company's brand and its intellectual property as it prepares to challenge competitors that use specific wearable components to produce videos, DVDs, or interactive marketing in ways that infringe on the company's patents.
Jones' technology allows military customers to make quicker, better informed decisions on issues related to training or national security. The U.S. Coast Guard in San Diego has already seen results while testing the company's helmet cam and DVR in a range of applications, from boarding a ship to conducting a rescue.
Because video can be sent electronically to officials in a matter of seconds, "We have the potential to cut the decision-making speed from eight to 12 hours to minutes," says Lt. Michael Frawley, assistant aviation engineering officer in San Diego.
In law enforcement, the cameras and recorders increase criminal conviction rates and reduce internal affairs investigations. "There isn't a police department in the country that can't use this system," says Jones, 57. "I don't care if the department has two people or 2,000. The price structure is reasonable for all of them compared to the expense of added investigation time." Costs range from $1,200 to $1,800 per unit.
By the end of 2007, Jones expects sales in the military and law enforcement niche alone to exceed the company's 2006 revenues of just under $1 million. He projects total revenues of between $1 million and $3 million for 2007. Jones says the recreational rental market, in which the company is one of the top three that rent helmet cams and DVRs to individuals to record souvenir DVDs of activities such as skiing or riding roller coasters, could also quickly exceed $1 million as the company moves into resort locations with strategic partners.
The company is currently financed by Jones and his family and friends. With the demonstrated need for his products, Jones plans to seek additional funding to capitalize on business opportunities.
Niche Concepts' new products and applications greatly expand on their patents use and will increase their functions by adding components such as global positioning systems, as they establish credibility with high-profile placements. "JonesCAMs" broadcast-quality video can already be seen on shows on several networks, including the Discovery Channel and ESPN ESPN Entertainment and Sports Programming Network .
PHOTOGRAPH by MARK KOZLOWSKI
EDITED BY SONYA A. DONALSON: DONALDSONS@BLACKENTERPRISE.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page.