A challenge to parents who would never dream of buying insurance online: Have nearly two decades of dogged determination and relentless attention to detail now produced the perfect insurance Web site?

Let's face it. We know dozens of friends who would never consider buying insurance online. Is their wait for the perfect insurance Web site now over? Consider these facts:

1. Insurance markets are in a chaotic state. While life insurance premiums are down, auto, health and home insurance prices are going up, up, up. So it's comforting to know that at Insure.com you can get instant quotes from over 300 leading companies. Having access to the largest selection of instant insurance quotes adds up to one obvious benefit for you: saving money.

2. Here's how confident we are that you'll save money. At Insure.com, you'll view the lowest insurance prices available or we'll overnight you a $500 cash reward. Period. No questions asked.

3. Our information is accurate. We make over 5,000 updates each day, which means that all of our rate quotes are up-to-the-day accurate. So accurate, in fact, that we'll overnight $500 to anybody who can show us a rate quote error.

4. For most people, buying insurance has always been a bit confusing. At Insure.com we're experts at simplifying things.

5. Our salaried insurance counselors will give you cautious, thoughtful, unbiased advice on all matters of insurance whenever you ask. But you have to ask because well never call you. How's that for being low-key? And wouldn't you know it. The place with the most quotes promises to never call you. That is, of course, unless we are returning your call. Go ahead. Give us a ring at 1-800-556-9393 and see what respect for the customer is all about in insurance. We've been assisting people with insurance decisions at this number for almost two decades.

6. At Insure.com you are always free to buy from the company of your choice. It's true. Our refreshing, and buyer-controlled service model gives you the freedom to buy from the company of your choice at all times and on your terms. This makes it easy for you to take an active, more informed role in your insurance purchase decisions.

7. We give you quotes on several different kinds of insurance including auto, life, health, long-term care, dental, Medicare supplement, annuities and travel.

8. When you buy insurance online at Insure.com, you'll be protected every step of the way by the toughest privacy policy on the Internet, one that promises to never sell or rent your name to anybody. Perhaps Barron's said it best when they wrote of us, "So if your privacy is a big issue, we'd recommend you do your insurance shopping here..."

9. We're always improving our free services. Our new life insurance search engine, for example, even allows you to search the market based upon your own medical history profile--all on an anonymous basis that preserves your privacy.

Insure.com is fast, easy, free and private. You can compare quotes, review policy coverage and view insurance company ratings in seconds. We've even got a huge library of insurance articles of interest, all searchable by the topic of your choice. Essentially, by using this service, you will end insurance confusion forever.