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A blip on the flat line of corporate communication.


A blip on the flat line of corporate communication: I wanted to comment on Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve.  Crescenzo's great article "It's Time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to Admit the Hard Truth: We're Not Photographers" ["Editor's Angle," CW, NovemberDecember 2005]. I have been a corporate photographer and an IABC IABC International Association of Business Communicators
IABC Indo-Americans for Better Community
 member for many years. I could never understand why some editors worry about every word in an article and then run a terrible photo to illustrate their words. With budget cuts and the advent of cheap digital cameras, this problem has gotten worse over the past few years. In addition, just look how the number of photography entries in IABC competitions has gone down. As a result, as Steve said in the article, corporate communication has become boring.

I dream of the days when corporate communication was about the orchestration orchestration

Art of choosing which instruments to use for a given piece of music. The sections of the orchestra historically were separate ensembles: the stringed instruments for indoors, the woodwind instruments for outdoors, the horns for hunting, and trumpets and drums
 of words, illustrations, graphics and photography, all coming together to communicate information. Photography would communicate who people were and what they were about. It was a crime to run a mug shot or group photo. It was more effective to create photography around employees actively involved in their work, not staged or posed.

Many photographers are saying corporate photography is dead. I just wanted to say that I saw Steve's article as a blip on the flat line of corporate communication.

--Thomas D. Stillman

South Plainfield, New Jersey South Plainfield is a Borough in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the borough population was 21,810.

South Plainfield was incorporated by an Act of the New Jersey Legislature on March 10, 1926, from portions of Piscataway
 
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Title Annotation:from our readers
Author:Stillman, Thomas D.
Publication:Communication World
Article Type:Letter to the Editor
Date:Mar 1, 2006
Words:220
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