A birthday present.

As part of its 100th birthday celebration, Thermos is introducing a number of new products to its beverage-ware line. The Rolling Meadows, Ill.-based company is unveiling Raya, a line featuring products that have contoured shapes and distinct rubber grips and are available in vibrantly colored polycarbonate and stainless steel vacuum-insulated versions. "The Raya line embraces today's fashion-conscious consumers with mugs and tumblers that let them express their unique personalities," says Rick Dias, director of marketing for hard lines at Thermos.

Thermos is also introducing a line of FUNtainer Beverage Bottles that complements the company's FUNtainer Food Jars. FUNtainer bottles have kid-friendly designs with bold colors, stylish graphics, push-button lids and pop-up straws. They also feature TherMax vacuum insulation for maximum performance. "FUNtainers uniquely merge style and function with the quality that is synonymous with the Thermos brand, which makes them appealing to both kids and parents," says Dias.

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Thermos branded its vacuum technology TherMax so consumers can identify the products that will keep their foods and beverages fresher and safer. "With the increased attention being paid to healthier eating and concerns about foodborne illnesses, consumers are looking for ways to take healthier, fresh foods from home, so it's important to educate them on keeping the foods they pack safer," says Dias. "TherMax provides a superior food storage alternative to non-insulated plastic containers."