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A big bank first: Citibank offers banking rewards points.


Citibank, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, has become the first major financial institution to offer rewards points to customers for using its banking services, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 news repos. Rewards are distributed based on the type of account used and the number of banking products and services. The rewards program is similar to that which some banks offer to users of credit and debit cards.

Several smaller banks have started similar integrated rewards programs in recent years, but according to news reports, Citibank is the first major financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 institution to do so.

The bank said the program is designed to encourage the use of bank products--thus slowing the rate of customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. .
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Title Annotation:Marketing News
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2005
Words:109
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