A bakery grows in Detroit: when a lesbian couple opened a bakery in a blighted Motor City neighborhood 11 years ago, they prospered--and so did their customers, employees, and the local economy.[ILLUSTRATION OMITTED] JACKIE VICTOR REMEMBERS the first two customers to show up when she and her business and life partner, Ann Perrault, opened their Avalon International Breads shop 11 years ago in Detroit: Thomas Gumbleton Thomas John Gumbleton is a retired Roman Catholic auxiliary bishop of the Archdiocese of Detroit. He was born in Detroit, Michigan on January 26, 1930. Education and Career Born in Detroit in 1930, Gumbleton has been a Roman Catholic throughout his entire life. , a now-retired Catholic bishop, and "Larry the homeless guy, who still lives in front of the bakery. It was our first blessing." The memory goes a long way toward capturing the bakery's relationship with its Cass Corridor Cass Corridor, in Detroit, Michigan, is carved out of the shell regions of what was once a thriving downtown area. The corridor's main street is Cass Avenue, which runs parallel with Woodward Avenue, a main Detroit artery running North towards suburban neighborhoods. neighborhood. Once synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as the urban blight blight, general term for any sudden and severe plant disease or for the agent that causes it. The term is now applied chiefly to diseases caused by bacteria (e.g., bean blights and fire blight of fruit trees), viruses (e.g., soybean bud blight), fungi (e.g. so inextricably in·ex·tri·ca·ble adj. 1. a. So intricate or entangled as to make escape impossible: an inextricable maze; an inextricable web of deceit. b. associated with Detroit, the corridor is now enjoying a revitalization re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. that owes no small debt to the Avalon, which has made service to the community part of its mission since before it opened its doors. The bakery is not just a place to buy a loaf of sourdough, says Victor, but "an oasis of healing and compassion." If that description sounds far-fetched, in practice Avalon is achieving something like it. Founded according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ideals influenced by Buddhist principles, political activism, and a simple love of food, the bakery is a place where profit--it made $1.5 million last year in gross sales--shares priority with what Perrauk calls their bottom line: "the right relationships with the earth, our community, our employees, and our checkbook." Those carefully cultivated ties have served the business and its neighbors well. Later this year the Avalon will move around the corner into a new space three times the size of its current home, complete with a pastry kitchen and expanded menu. The bakery's growth reflects that of Cass Corridor, which in the past few years has seen an increase in locally owned new businesses--and residents to patronize pa·tron·ize tr.v. pa·tron·ized, pa·tron·iz·ing, pa·tron·iz·es 1. To act as a patron to; support or sponsor. 2. To go to as a customer, especially on a regular basis. 3. them. In the early 1990s, when Victor and Perrault got together, they didn't envision a future replete with organic flour and peanut butter brownies. Raised in the Detroit suburbs, both were deeply committed activists Perrault, who had followed well-known activists Grace and Jimmy Boggs to the city, was running the Detroit Women's Coffeehouse when Victor began envisioning a bakery that would be an "outward manifestation of [our] inward ideals about what life could be like in the city." With Perrault's encouragement, Victor began researching her idea, and the two began a baking apprenticeship. After taking a business seminar with Buddhist teacher Geri Larkin P'arang Geri Larkin is the founder and was the head guiding teacher of Still Point Zen Buddhist Temple in Detroit, Michigan, a Korean Chogye center. Geri Larkin, daughter of a wealthy IBM executive, left her successful business life as a management consultant to enter a ("our first and last business consultant," Victor says), the couple opened Avalon with the intention of wholesaling only. Their neighbors, however, had different ideas. "People started to buy bread before we even knew how to make it," Perrault remembers. "We didn't know anything," Victor says. "We weren't bakers or business owners--we were radicals." They learned quickly on the job and with the help of their customers, who provided feedback and suggestions along with an appreciation for quality products. From day one the women knew that decent wages and employee benefits were a crucial part of their business plan, and within a year they were able to offer health insurance. According to Soh Suzuki, one of the bakery's employees, the perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. have helped attract workers "from a very interesting demographic background." Although the bakery tries to hire people in the neighborhood, many artists and even some multiple-degree holders have come to work there too. While Victor and Perrault view this diversity as one of the bakery's greatest assets, it's also proven to be one of their greatest challenges. "People talk about diversity all the time, but to work here is to experience it--it's race, sexual orientation sexual orientation n. The direction of one's sexual interest toward members of the same, opposite, or both sexes, especially a direction seen to be dictated by physiologic rather than sociologic forces. , gender, economic class," says Victor. "We're starting to realize that paying a fair wage is only the beginning. You can learn how to make good bread and to market it, but human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. is like an abstract, esoteric art." Another challenge? Balancing their work and personal lives. The ladies ran the bakery together for its first seven years, but when Victor became pregnant with their second child in 2004, they decided she would spend the next three years at home to focus on the children while Perrauk would tend to the bakery. They switched roles this year, and though Victor jokes that "we don't really have a personal life," it's clear the couple has made the arrangement work for them. "She's taking on the stress of 30 employees," Perrault says of Victor. But, Victor says of Perrault, "she's still cooking dinner every night!" |
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