A Word to the Wise; Oxford Conversis Offers New Translation Service for International Marketers.

BICESTER, England -- Oxford Conversis, a UK-based localization and translation company, announces a service aimed specifically at international marketers. The service - Conversis Marketing Voice - has been developed in response to demand from marketers for more intelligent translation support, which goes beyond word-for-word translations and delivers global marketing impact.

In many cases, marketing collateral undergoes translation late in the communications cycle, and often by translation professionals who typically do not have marketing backgrounds. As a result, the translations are often too literal and lack marketing impact in local markets. In-country teams are then required to revise the translations themselves, resulting in go-to-market delays, damaged reputations and increased costs.

Conversis Marketing Voice helps clients and their customers to manage and maintain central communications themes while tailoring marketing messages to each local market. In addition, Oxford Conversis offers initial consultancy advice to ensure a client's communications are designed with local markets in mind.

"We believe that the marketing industry has been in need of a service like Conversis Marketing Voice for some time," said Trevor Howfield, client services manager with Oxford Conversis. "Surveys show that two thirds of marketing and communications managers feel their companies lack expertise to translate messages between nations, and until now, they have had to rely on translation companies that lack understanding of marketing. As a result, many marketers have not found the translation service they need. Conversis Marketing Voices aims to change that."

According to Howfield, Oxford Conversis has extensive experience in managing complicated multi-language translation projects and as a result, has systems in place which bring customers into the approval process. Oxford Conversis also utilizes their own in-country reviewers to guarantee that all first-run translations are checked and refined by experts located in the target markets. This ensures that the completed translations are much more likely to be accepted with minimal amendments and delay.

"Oxford Conversis has built a team of experienced marketing translators, each working in their mother tongue and specializing in particular areas of expertise such as banking/finance, pharmaceutical/healthcare, and information technology to name a few," added Howfield. "These specialists combine superb translation skills, marketing experience and local knowledge to ensure that any marketing or advertising messages are accurately conveyed. This is crucial since if the approach and message are wrong for a particular market, then even the best translation won't make it a success."

For further information on Oxford Conversis please visit www.oxford-conversis.com.

About Oxford-Conversis

Founded in 2003, Oxford Conversis is a leading provider in the Localization, Translation and Interpretation (LTI) market, tailoring its professional services to each company's international business needs. www.oxford-conversis.com.