A Winning Combination: Sunkist Growers, Coastal Berries and American Consumers.Business Editors SHERMAN OAKS, Calif. & WATSONVILLE, Calif.--(BUSINESS WIRE)--Oct. 27, 2003 What's in a name? Quite a lot when that name is Sunkist says John Gargiulo, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coastal Berry Company. Sunkist Growers, the Sherman Oaks-based citrus citrus Any of the plants that make up the genus Citrus, in the rue family, that yield pulpy fruits covered with fairly thick skins. The genus includes the lemon, lime, sweet and sour oranges, tangerine, grapefruit, citron, and shaddock (C. maxima, or C. grandis; also called pomelo). marketing cooperative and Coastal Berry, headquartered in Watsonville, are teaming up to bring Sunkist branded strawberries to retail shelves across the country beginning in early 2004. "High quality brand names are a growing market trend," said John Gargiulo. "Consumers like to buy names they trust. We wanted to partner with Sunkist because Sunkist is one of the best known and most trusted brand names in fresh produce. "Consumers recognize the Sunkist brand as a trust mark of premium quality, consistent products and great taste. At Coastal Berry we share the same goals by growing premium strawberries. The Sunkist brand and sales/marketing network will improve our ability to gain consumer awareness, distinction and preference. It's a winning partnership." Sunkist, which markets citrus for its 6,000 California and Arizona growers-owners, is equally pleased with the new partnership combining Coastal's production strengths with Sunkist marketing and brand name. "Strawberries are a natural fit in Sunkist's marketing strategy," said Sunkist President Jeff Gargiulo. "Like citrus, they are a top seller, especially in the wintertime. And, they are rich in nutritional benefits such as vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. , well-liked by consumers -- and versatile. Coastal Berry is a preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae producer with a well-deserved reputation for high quality production, innovation and food and worker safety. "By teaming with Coastal, Sunkist can offer our customers an added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Coastal Berry farms more than 2,000 acres of berries in Watsonville, Oxnard, Santa Maria Santa Maria, city, Brazil Santa Maria (sän`tə mərē`ə), city (1991 pop. 217,592), Rio Grande do Sul state, S Brazil. It is a major railroad terminus and the site of an important military base. , Oceanside, Orange County and the Coachella Valley Coachella Valley (kō'əchĕl`ə), arid region, SE Calif., N of the Salton Sea. Water is brought into the region by artesian wells and by the Coachella Canal (123 mi/198 km long), a branch of the All-American Canal built between 1938 and and is the third largest berry shipper SHIPPER. One who ships or puts goods on board of a vessel, to be carried to another place during her voyage. In general, the shipper is bound to pay for the hire of the vessel, or the freight of the goods. 1 Bouv. Inst. n. 1030. in California today. Sunkist Growers is a 110-year-old farmer-owned citrus marketing cooperative with an internationally known and respected brand. Jeff and John Gargiulo are brothers. Coastal Berry was founded in the late 1970s by Gargiulo, Inc., sold in 1994 to Monsanto and is currently owned by David Gladstone, founder of Gladstone Capital Corporation, Washington D.C. |
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