A Whale of an Idea Launched in Texas -- Lone Star State Chosen as Launch Market for Blue Whale, a Safer Alternative to Smokeless Tobacco with a Big, Bold Taste, and All the Kick of Premium Smokeless Tobacco.

DALLAS -- Seventy-one percent of Texans who enjoy smokeless tobacco would opt for a healthier alternative if a comparable product were available, according to a recent survey of Lone Star State smokeless tobacco users.

Great news tobacco dippers...it's here!! Blue Whale Smokeless Tobacco Alternative with NicoDip(TM), which is being introduced this month at thousands of convenience stores throughout the state of Texas...including 7-Eleven stores, is a new, revolutionary, safer alternative to smokeless tobacco that delivers the big, bold taste and satisfaction of traditional smokeless tobacco, without ANY of the 28 tobacco-specific cancer causing carcinogens. That's a serious consideration for Texans who use smokeless tobacco; while 49 percent of survey respondents don't want to quit, more than 50 percent said they're concerned with the associated health risks. According to the survey, 33 percent of respondents have experienced health complications as a result of using ordinary smokeless tobacco, including teeth problems, and sores and lesions on the gums, cheeks, and tongue. With Blue Whale Smokeless, tobacco related health concerns are virtually eliminated.

The product of more than five years of research and development, Blue Whale sidesteps tobacco's health risks because it is made from a special proprietary blend of premium herbaceous plants, cut to size and processed like tobacco, to provide the ideal packing consistency, texture, mouth feel, and flavor of premium smokeless tobacco.

Blue Whale also contains a botanical derivative of nicotine called NicoDip(TM), which gives users the same satisfaction and kick as smokeless tobacco. That's important, according to the survey's findings; 31 percent of Texan smokeless tobacco users said that they enjoy using smokeless tobacco for the nicotine satisfaction and 19 percent said they use smokeless tobacco because it is a stress reliever.

"Smokeless tobacco users want taste and nicotine...without compromising their health," says Bill Whalen, the product's creator and CEO of Blue Whale. "Now, they can enjoy their dip for the rest of their lives. Blue Whale delivers all the bold taste and tobacco satisfaction that dippers count on. Finally, dippers can get all the pleasure of smokeless tobacco, without tobacco's health risks."

In addition, the survey found that 63 percent of all Texas smokeless tobacco users have been urged to quit (37 percent by their families and loved ones, 30 percent by their doctors). In fact, it was Bill Whalen's wife Beth who inspired him to create the Blue Whale product line when she bet him that she could give up cigarettes easier than he could stop using smokeless tobacco. The couple was motivated to live healthier lives with the birth of their first daughter. Two months later, the cigarettes were gone from their lives, but Whalen was back dipping tobacco. He decided to do something about it. As an experienced horticulturalist specializing in plant genetics and a graduate of the prestigious Wharton School of Business, Bill Whalen spent more than 5 years finding the right recipe for his revolutionary new product after researching and testing just about every conceivable non-tobacco option.

Now he's chosen Texas to launch his Blue Whale Smokeless with NicoDip(TM) products, with the nationwide retail rollout following closely in over 300,000 US stores. "We came right to the most knowledgeable and loyal smokeless tobacco users in the country to introduce Blue Whale," says Whalen. "The positive reaction received from Texans to our smokeless tobacco alternative has surpassed our wildest expectations, as we establish Blue Whale as the healthier alternative to a habit that isn't going away in the near future."

Blue Whale Smokeless with NicoDip(TM) comes in four bold flavors: Straight, Wintergreen, Cool Mint, and Peach. The product is available at thousands of Convenience Stores throughout Texas including 7-Eleven. www.BlueWhaleSmokeless.com.