A Thanksgiving Special: Business Wire Webinar to Share Clients' Success Stories of New Media Use in Press Releases.Free Webinars Highlight Press Release How-To Tips, Best Practices, and Client Case Studies NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Business Wire's webinar series wraps up the year with a special Thanksgiving edition that will showcase innovative use of new media tools in press releases. The case studies, chosen by Business Wire's EON eon Long span of geologic time. In formal usage, eons are the longest portions of geologic time (eras are the second-longest). Three eons are recognized: the Phanerozoic Eon (dating from the present back to the beginning of the Cambrian Period), the Proterozoic Eon, and the : Enhanced Online News new media specialists, will be detailed in a webinar that takes place the week before Thanksgiving. The free webinars, attended by thousands of professional communicators since the series began last year, focus on using new and social media tools for press release effectiveness. "Highlighting our clients' work provides great lessons for others," said Monika Maeckle, Vice President of New Media for Business Wire. "'Tis the season to share the wisdom." Business Wire's November Webinar Schedule follows: Thursday, November 6 Be an SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. Hero -- Optimize Your Press Release for Search 10 AM Pacific / Noon Central / 1 PM Eastern Learn to write for search engines and robots as well as real human readers with this tutorial of the EON: Enhanced Online News Text Optimization tool. Hosts: Maria Van Wambeke, Product Development Specialist, Business Wire Michael Toner, New Media Specialist and Account Executive, Business Wire To register: https://www1.gotomeeting.com/register/596553135 Thursday, November 20 Thanksgiving Special Success Stories of New Media Use in Press Releases Client Case Studies in Best Press Release Practices Using New Media Tools 10 AM Pacific / Noon Central / 1 PM Eastern Join us for the collective wisdom of our clients and the EON: Enhanced Online News New Media Specialists. We'll highlight a handful of case studies demonstrating innovative press releases -- showing how some releases got "dugg," others twittered, and others still that delivered big traffic to a specific webpage through simple formatting and link techniques. To register: https://www1.gotomeeting.com/register/829411207 Hosts: The EON Specialist Team Visit the EON: Enhanced Online News Resource Toolshed tool·shed n. A small building in which tools are kept. Noun 1. toolshed - a shed for storing tools toolhouse shed - an outbuilding with a single story; used for shelter or storage on Delicious: http://del.icio.us/eon_resources About Business Wire Business Wire, a Berkshire Hathaway Berkshire Hathaway (NYSE: BRKA, NYSE: BRKB) is a conglomerate holding company headquartered in Omaha, Nebraska, U.S., that oversees and manages a number of subsidiary companies. company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts. code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961. |
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