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A Taste of Things to Come . . . Aqua Vie to Launch 3 New Flavors.


KETCHUM, Idaho--(BUSINESS WIRE)--June 4, 1999--

Aqua Vie Beverage Corporation (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:AVBC AVBC Aqua Vie Beverage Corporation (stock symbol) ), announced today that it will launch three new Hydrator(TM) flavors -- Java(TM) (spring water with Kona coffee and other natural flavors); McIntosh(TM) (spring water with McIntosh Apple and other natural flavors); and Sun Tea(TM) (spring water with Tea, Lemon, and other natural flavors).

These three new flavors join Avalanche(TM) (Pear, Guava guava (gwä`və), small evergreen tree or shrub of the genus Psidium of the family Myrtaceae (myrtle family), native to tropical America and grown elsewhere for its ornamental flowers and edible fruit. ), Bamboo(TM) (Japanese Cherry), Harvest(TM) (French Strawberry), Paradise(TM) (Orange, Peach), and Raw(TM) (Aqua Vie's own premium spring water) in Aqua Vie's all-natural Hydrator line designed to encourage individuals to achieve optimal levels of personal hydration hydration /hy·dra·tion/ (hi-dra´shun) the absorption of or combination with water.

hy·dra·tion
n.
1. The addition of water to a chemical molecule without hydrolysis.

2.
 effortlessly.

Tom Gillespie, president and chief executive officer of Aqua Vie, indicated that the company is now in the final phase of preparation for its North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 summer product launch, accompanied by an all-new proprietary labeling, a promotional campaign with The Howard Stern Show, and a "new and improved" web site (www.aquavie.com), where consumers may order Aqua Vie product directly.

Aqua Vie, whose "Reserve Gift Box" achieved No. 1 status on "Yahoo's Top Sellers" list after only three days on the site, expects to make extensive use of its e-commerce site to communicate with distributors and consumers directly and to expedite the reorder re·or·der  
v. re·or·dered, re·or·der·ing, re·or·ders

v.tr.
1. To order (the same goods) again.

2. To straighten out or put in order again.

3. To rearrange.

v.
 process throughout various distribution systems both domestically and abroad. "The significance of the recent Yahoo designation is not so much the actual sales numbers we achieved -- although these, too, were beyond our expectations -- but the yield in terms of proof of concept for our all-new, proprietary and paperless e-commerce delivery system, which eliminates much of the time, motion and manpower associated with traditional delivery systems," said Gillespie. "We are genuinely excited about the potential, not only in the bottled water category, but also as an underlying technology for other product pull-through distribution systems."

Aqua Vie Beverage Corporation is North America's foremost developer and marketer of all natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in 1/2-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified fortified (fôrt´fīd),
adj containing additives more potent than the principal ingredient.
 E Line(TM); Elixir elixir /elix·ir/ (e-lik´ser) a clear, sweetened, alcohol-containing, usually hydroalcoholic liquid containing flavoring substances and sometimes active medicinal ingredients.

e·lix·ir
n.
(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM), and Aqua Vie's non-alcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this release that are not strictly historical are forward-looking within the meaning of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 clause of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 4, 1999
Words:555
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