A TOUCH OF IRN FOR CHRIS.Scotland's other national drink is backing Britain's best-known redhead. The new series of motormouth Mo´tor`mouth n. 1. a person who talks excessively. Noun 1. motormouth - someone who talks incessantly; "I wish that motormouth would shut up" DJ - and radio station owner - Chris Evans' hit show TFI TFI Tobacco Free Initiative (World Health Organization) TFI The Franklin Institute (Philadelphia, Pennsylvania) TFI The Fertilizer Institute TFI Technology Futures, Inc. Friday is to be sponsored by Irn-Bru. The drink's owners AG Barr have refused to reveal the size of the four-month deal but admit they are investing pounds 5million in a marketing campaign to raise its profile south of the border. Despite its popularity and reputation as a hangover cure in Scotland, Irn-Bru commands only a tiny share of the soft drinks market in England. Bosses hope by linking up with madcap Evans they can bolster sales down south. Barr's group marketing manager, Nigel Dugdale, said: "The TFI brand is analagous with what we are trying to achieve with Irn-Bru. "They're both maverick brands 1. A brand originated by a dishonest cattleman, who, without owning any stock, gradually accumulates a herd by finding mavericks. which are prepared to take risks." Stars also paid tribute to the rogue Rogue, river, c.200 mi (320 km) long, rising in SW Oreg., in the Cascade Range N of Crater Lake. It flows southwest and west through a fertile valley (noted for its orchard fruits) and then across the Coast Range to the Pacific Ocean at Gold Beach. TFI frontman front·man n. 1. also front man A man who serves as a nominal leader but who lacks real authority. 2. Music A leading singer with a group. . TV star Jonathan Ross added: "I'm a big admirer of Chris. He clearly has a brilliant business brain and delivers the goods on screen and radio as well. If he can nail down these kind of deals then good luck to him." |
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