A Survey of 1,100 Wireless Users to Clarify Assumptions about What is Driving the Wireless Industry.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c33187) has announced the addition of Profiles of Out-of-Office Worker Mobile Data and Multimedia Users to their offering. Wireless carriers, handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. vendors, and application developers have built large businesses around several assumptions: --Voice revenues will steadily deteriorate de·te·ri·o·rate v. 1. To grow worse in function or condition. 2. To weaken or disintegrate. as voice becomes a commodity among wireless carriers --Mobile applications such as music, video, and picture messaging picture messaging n → (envío de) mensajes mpl con imágenes picture messaging picture n → picture messaging m, messagerie f will shore up those sagging sag v. sagged, sag·ging, sags v.intr. 1. To sink, droop, or settle from pressure or weight. 2. revenues --3G networks represent the best method for delivering those applications --Handsets must provide ever-increasing capabilities to support those 3G applications --Those 3G handsets will become all-in-one (1) A combination computer printer, scanner, copy machine and fax machine. Some all-in-ones exclude the fax capability or make it an option. (2) A desktop computer that houses every component except the keyboard and mouse inside the same case as the monitor. entertainment consoles described as the "fourth screen" (behind movies, TV, and personal computers). Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy. This series of reports provides snapshots of specific groups of wireless users and reveal their usage of voice minutes, spending on voice and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , spending on current and future handsets, and how the wireless carriers fill each segment's diverse needs. This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users. Topics Covered Executive Summary Introduction Defining the Market Expenditures and Usage --Business vs. Personal Usage --Mobile Data Service Adoption and Expenditures --Wireless Phone Features Current Handset Next Handset Conclusion Methodology --Questions Presented from the 2005 Consumer Mobility Survey List of Tables Table 1. Billing and Monthly Spending for Wireless Services (Total Spending Base: Total Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. ; Wireless Spending Base: Currently Use Data Services and Pay By Monthly Bill) Table 2. Adoption of Wireless Services (Multiple Reponses Accepted) Table 3. Percent of Respondents Having Paid for Individual Data Applications in the Past 12 Months Table 4. Average Amount Paid for Service (Base: Pay for Individual Data Applications) Table 5. Current Wireless Phone Features (Base: Total Respondents) Table 6. Willingness to Spend for Wireless Phone Features (Base: Planning to Purchase Next Wireless Phone Within Two Years) List of Figures Figure 1. Roadmap to In-Stat's Consumer Wireless Voice & Data Report Segmentation Figure 2. Worker Groups Covered in this Report Figure 3. Use of Wireless Phone During Business Hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a (Work Environment Base: Use Wireless for Business or Business and Personal Purposes) Figure 4. Frequent Travelers (Base: Use Wireless for Business or Business and Personal Purposes and Job Requires Travel or Work Away from Company Location) Figure 5. Out-of-Office Workers: Time Spent Away From the Office (Base: Use Wireless for Business or Business and Personal Purposes and Has a Job that Requires Travel or Working Away from Company Location) Figure 6. Percent Mobile Professional Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal and Business Purposes and Currently Use Data Services) For more information visit http://www.researchandmarkets.com/reports/c33187 |
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