A Strategic Analysis of Vehicle Manufacturers' European Telematics Systems and Services, Details All Telematics Services Launched by the Auto Industry.
This report stands as an indispensable work of reference on the past, present and future development of vehicle telematics in Europe.
It is an essential tool for all those involved in vehicle telematics, including car makers, service providers and suppliers, and those with an interest in monitoring key technologies and trends in mobile communications and information delivery.
The report, a strategic analysis of vehicle manufacturers' European telematics systems and services, details all telematics services launched by the auto industry since the late 1990s, together with those that are currently under development. It also gives independent, expert insight into the fundamental strategies that we identifiy as having the potential to promote wider customer uptake of the technology and yield more consistent rewards for manufacturers in the future.
This eighth edition of this benchmark report is an all-new study and adopts a fresh approach, containing much more than simply an overview of the industry. Uniquely, it provides dynamic analysis of the complete telematics value chain, with recommendations on how the right technology can be successfully exploited to provide useful, affordable services for the motorist, while at the same time delivering enhanced and continuing benefits for vehicle manufacturers and suppliers.
The timing of this report reinforces its importance, with publication coming at the beginning of what will be a pivotal year for the industry. The European Commission's proposals for a pan-European public E-call system to be introduced by the end of the decade could compel manufacturers to incorporate a low-cost telematics platform in all new vehicles - basic hardware which could subsequently be used to support the introduction of more advanced services in the future.
Manufacturers have to determine their response to this challenge now and build an industry consensus. Even if the EC's ambitions are not achieved, we believe that manufacturers will have to reappraise their approach to private telematics services. In this environment, this report gains even greater status and value.
The key factors required for future success are analysed in depth: strategic positioning of services; service pricing; identification of the services which will grow the market; successful bundling of services; the best route to achieving pan-European coverage; the communications challenges which need to be overcome; and the most effective methods of configuring in-car hardware.
The report highlights the lessons that need to be learned from the problems encountered by those manufacturers that pioneered sophisticated - but too often costly, poorly designed and over-complex - telematics services, and the positive experiences of the car makers which have succeeded in establishing systems within their model ranges. We provide pragmatic recommendations that reposition telematics as a dynamic tool that can be used by manufacturers to support their vehicle production, sales and servicing operations.
Contents are as follows:
1. Executive summary
2. Key success factors for telematics in Europe
3. Summary of main changes by vehicle manufacturer
6. Fiat Auto
7. Ford Motor Company
8. General Motors
10. Korean brands
11. PSA Peugeot Citroen
15. Volkswagen Audi Group
List of figures
List of tables
--Ford Motor Company
--PSA Peugeot Citroen
--Volkswagen Audi Group
For more information visit http://www.researchandmarkets.com/reports/c36072
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|Date:||Apr 24, 2006|
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