A Sterling New Look: Sterling Vineyards Introduces an Award Winning Package Redesign.CALISTOGA, Calif.--(BUSINESS WIRE)--July 31, 1996--Sterling Vineyards will be unveiling a bold new look for its entire collection of wines in the fall. The elegant style of the winery is captured in a beautiful new package created by Monnens-Addis Design in Berkeley, Calif. The new package is winning awards before it even hits the shelves, recently receiving a Clear Choice design award from the Glass Packaging Institute The Glass Packaging Institute (GPI) is a trade association for the U.S. glass container industry. It lobbies on behalf of its members, while providing them with technical, promotional and public relations support. in Washington, D.C. Along with a proprietary tapered and punted bottle design, the package includes a cigar band Noun 1. cigar band - a narrow paper band around a cigar stripe, banding, band - an adornment consisting of a strip of a contrasting color or material label at the neck and an adhesive top-dot label which covers the cork. The finish of the bottle is delicately curved. Muted beige and gray hues softly illustrate the understated label which covers the cork. The new Sterling Vineyards Sterling Vineyards, in Calistoga, California, is a large high-end winery that achieved international recognition when it won first place in the Ottawa Wine Tasting of 1981. Visitors to the winery take a short tram to gain access. Chardonnay bottle is low shouldered, with a gently curving neck. "The new Sterling Vineyards package was designed to increase shelf pull and enhance Sterling's premium image," explained Seagram Classics Wine Company Group Product Director Gary Glass. "We've changed the type and modernized the overall appearance of the label, but kept some traditional elements. The vignette of the winery was carried onto the new label, for example, because of its high recognition among consumers." The entire line of Sterling Vineyards wines will be repackaged and shipped nationwide in the coming months, beginning with the 1994 Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine Merlot, the 1993 Diamond Mountain Ranch Cabernet Sauvignon and the 1995 Napa Valley Sauvignon Blanc. In November, the 1993 SVR Noun 1. SVR - Russia's intelligence service responsible for foreign operations, intelligence-gathering and analysis, and the exchange of intelligence information; collaborates with other countries to oppose proliferation of weapons of mass destruction, terrorism and (formerly known as Sterling Vineyards Reserve) will be released bearing a new package and a new name. "SVR is the most exceptional wine in the Sterling Vineyards portfolio. It is made from the finest grapes grown in our vineyards," said Glass. "It represents the best we can do, and our packaging needed to reflect that. The new name, SVR, adds a mystique to the wine. It makes it more memorable and helps build cachet cachet /ca·chet/ (ka-sha´) a disk-shaped wafer or capsule enclosing a dose of medicine. ca·chet n. An edible wafer capsule used for enclosing an unpleasant-tasting drug. ." The new Sterling Vineyards packaging project included a redesign of case shippers. Along with a more elegant look they were designed to work well in stacked case displays. "The new bottle, labels and shippers were designed to work cohesively," Glass said. "We are really pleased with all the improvements, and know consumers will be too." The Seagram Classics Wine Company, a division of Joseph E. Seagram Joseph Emm Seagram (April 15, 1841 - August 18, 1919) was a Canadian distillery founder, politician, philanthropist, and major owner of thoroughbred racehorses. Born at Fisher's Mills, now part of Cambridge, Ontario, his parents died when he was in his teens and for several and Sons Inc., is headquartered in San Mateo, Calif. The company produces, markets and exports the wines of Sterling Vineyards, Mumm Cuvee Cuvée (or Cuvee on some English language labels) is a French term used on wine labels to denote wine of a specific blend or batch. The word originates from the French word cuve meaning "vat". Napa and the Monterey Vineyard. Seagram Classics is also the exclusive importer of Champagne Mumm, Barton & Guestier, Castello d'Albola and Julius Kayser wines. The Seagram Classics Wine Company was formed in 1984, and is a wholly owned affiliate. -0- Note To Editors: Images on disk are available. Please call 800/709-7667. CONTACT: Balzac Communications Mary Ann Vangrin, 800/709-7667 |
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