A Statement From Philips Electronics Regarding U.S. Patent Application #20060070095 - Concerning Television Viewing and Advertising Commercials.

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- To clarify any confusion regarding the intent of this application, Philips stated,

"Inventors from Royal Philips Electronics (Philips) filed a patent application, as yet not granted, that enables watching a television movie without advertising. However, some people do want to see the ads. So, we developed a system where the viewer can choose, at the beginning of a movie, to either watch the movie without ads, or watch the movie with ads. It is up to the viewer to take this decision, and up to the broadcaster to offer the various services.

Philips never had the intention to force viewers to watch ads against their will and does not use this technology in any current Philips products, nor do we have any plans to do so."

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE NYSE

See: New York Stock Exchange : PHG, AEX AEX

See: Amsterdam Exchange : PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.7 billion (EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 30.4 billion) in 2005. With activities in the three interlocking interlocking /in·ter·lock·ing/ (-lok´ing) closely joined, as by hooks or dovetails; locking into one another.

interlocking Obstetrics A rare complication of vaginal delivery of twins; the 1^st domains of healthcare, lifestyle and technology and 161,498 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

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Publication:	Business Wire
Date:	Apr 19, 2006
Words:	218
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