A Spoonful of Sugar: THE CLOWN JEWELS.Byline: Alan Sugar Sir Alan Michael Sugarton or Sir Alan Michael Sugar (born 24 March 1947 in Hackney, East London) is an English businessman. After leaving school at 16,[1] Sugar started selling car aerials and electrical goods out of a van he had bought with his savings of £100. Dear Sir Alan I WOULD very much appreciate your advice on how I should get my business up and running. I've got a contact in the diamond trade who can supply me with loose stones and completed jewellery. I'd like to become a middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. supplying shops. My problem is that I don't know how to attract clients. R Singh, by email Sir Alan says YOU say you have a good contact in the diamond trade and want to sell loose stones and complete jewellery to jewellery shops. Do you realise how naive naive - Untutored in the perversities of some particular program or system; one who still tries to do things in an intuitive way, rather than the right way (in really good designs these coincide, but most designs aren't "really good" in the appropriate sense). you sound? Do you honestly believe that any diamond dealers need your services to sell their products to the retail trade? Do you not realise that is what diamond dealers do. They sell to retailers - they don't sell to middlemen to sell to retailers. The only room for a middleman in the diamond business is if that middleman has lots of money and can buy diamonds off the dealers when the market is down, hold them in stock and sell them on at a profit at a later stage when the market rises. You are a classic example of someone who jumped out of bed one Monday morning thinking 'This is a great idea, I would like to be in that business'. For your own benefit and the benefit of Daily Mirror readers, please, please get real. |
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