A Special Feature in Experiential Luxury Report 2008 is a Psychographic Profile of the Five Key Types of Luxury Consumers.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/research/e9dd99/the_experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en _l)
has announced the addition of the "The Experiential Luxury Report
2008: Who Buys Luxury Experiences, What They Buy and Why They Buy"
report to their offering.
The Ultimate Guide to the Consumer Market for Experiential Marketers... Experiential Luxury Report 2008 is the definitive study of the luxury consumers' buying and spending preferences, written by Pam Danziger, the nation's leading expert on the 'new luxury' market. This report provides vital market size, growth and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. for anyone and everyone that sells luxury, from marketers, advertisers, retailers, service providers. The Experiential Luxury Report 2008 is an essential tool to understand the dynamics of the luxury market, today and into the future. This important new study of the luxury market provides the results of a two-year longitudinal lon·gi·tu·di·nal adj. Running in the direction of the long axis of the body or any of its parts. research study of the luxury market conducted quarterly. This report is compiles detailed statistics collected in twelve waves of quarterly Luxury Tracking surveys during 2005, 2006 and 2007. In each of the three study years over 4,000 luxury consumers were surveyed. Specifically in the 2007 survey a total of 4,284 luxury consumers were surveyed, with an average income of $155,100; average age of 45.2 years including 64 percent female and 36 percent male respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . Details about services included in Experiential Luxury Report 2008 Details about what these luxury consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized pa·tron·ize tr.v. pa·tron·ized, pa·tron·iz·ing, pa·tron·iz·es 1. To act as a patron to; support or sponsor. 2. To go to as a customer, especially on a regular basis. 3. are reported. Experiential Luxuries - Dining - Entertainment - Home Services (House cleaning/maid; lawn care; landscaping; party planning/catering; home decorator/designer; pet care; pool maintenance) - Spa, Massage massage (məsäzh`), treatment of superficial parts of the body by systematic rubbing, stroking, kneading, or slapping. Massages can be administered manually or with mechanical devices. , Beauty and Cosmetic cosmetic /cos·met·ic/ (koz-met´ik) 1. pertaining to cosmesis. 2. a beautifying substance or preparation. cos·met·ic n. Services - Travel (Foreign and domestic luxury hotels, commercial air, resorts, cruises, group tours, adventure travel, private air travel), including favorite brands of luxury hotels. Now you can make critical business decisions based upon facts - not beliefs, assumptions or fantasies This report provides the facts and figures you need to develop winning marketing and business strategies. By working with the facts, not fantasies, you have a much better chance of success marketing to the luxury consumers. This report gives you a horizontal view of the luxury market, recognizing that luxury marketers compete not just with companies within their vertical product niche, but across all luxury categories as well. Within each category of luxury, the key drivers for purchase are studied, such as role of luxury brand in purchase decision; the influence of sales price on purchase; where the shopper bought their last luxury; why they bought luxuries; whether their luxury purchases were made a gifts; and other motivational factors. Special feature: Find out which of the five different types of luxury consumers are your best customers A special feature in Experiential Luxury Report 2008 is a psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). profile of the five key types of luxury consumers, including a newly discovered luxury personality, the Temperate temperate /tem·per·ate/ (tem´per-at) restrained; characterized by moderation; as a temperate bacteriophage, which infects but does not lyse its host. tem·per·ate adj. Pragmatist prag·ma·tism n. 1. Philosophy A movement consisting of varying but associated theories, originally developed by Charles S. Peirce and William James and distinguished by the doctrine that the meaning of an idea or a proposition lies in . These include: - X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living; - Butterflies but·ter·fly n. 1. Any of various insects of the order Lepidoptera, characteristically having slender bodies, knobbed antennae, and four broad, usually colorful wings. 2. , the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic ma·te·ri·al·ism n. 1. Philosophy The theory that physical matter is the only reality and that everything, including thought, feeling, mind, and will, can be explained in terms of matter and physical phenomena. 2. orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury; - Luxury Cocooners who are focused on hearth hearth symbol of home life. [Folklore: Jobes, 738] See : Domesticity and home. They spend most of their luxury budgets on home-related purchases; - Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. . They are highly attuned at·tune tr.v. at·tuned, at·tun·ing, at·tunes 1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands. 2. to brands and believe luxury is best expressed in what they buy and what they own. - Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies (logic) implies - (=> or a thin right arrow) A binary Boolean function and logical connective. A => B is true unless A is true and B is false. The truth table is A B | A => B ----+------- F F | T F T | T T F | F T T | T It is surprising at first that A => , they are careful spenders and not given to luxury indulgence indulgence, in the Roman Catholic Church, the pardon of temporal punishment due for sin. It is to be distinguished from absolution and the forgiveness of guilt. The church grants indulgences out of the Treasury of Merit won for the church by Christ and the saints. . Key Topics Covered: Chapter 1 -- About the Luxury Market - Figure 1: Leading Luxury Marketers Revenues, 2004-2007 Some 35 million Households Rank among the Nation's Top 25 percent - Figure 2: Number of Households by Income, 2004 -2006 Fastest Growing Affluent Households - Figure 3: Total number of affluent households Demographics of the Top 25 Percent of Americans - Figure 4: Household income by age, 2006 Affluents Make More, Spend More and Save More - Figure 5: Annual expenditures, 2006: Average U.S. households compared with affluent Trends in Affluence Increasing Diversity in the Luxury Market - Figure 6: Diversity of Luxury Market Lifestage Changes Impacts the Luxury Market - Figure 7: Triggers for luxury purchases, 2006 & proj. 2007 (Source: Luxury Tracking, 4Q06) Luxury Consumers' Plans for Home Changes - Figure 8: Home Changes 2005 (2Q2005 Luxury Tracking), 2006 and proj. 2007 Luxury Consumers Rose from Middle-class middle class n. The socioeconomic class between the working class and the upper class. mid dle-class Backgrounds
- Figure 9: Financial status of family of origin (Luxury Tracking, 2Q04) New Luxury Market Paradigm -- From Things to Experiences Experiences Provide the Greatest Luxury Satisfaction - Figure 10: Source of Greatest Luxury Satisfactions (1Q2006 Luxury Tracking) - Figure 11: Sources of Greatest Luxury Satisfaction by income Chapter 2 -- Luxury Market Top line Findings Luxury consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. declines sharply in second half of 2007 - Figure 12: Luxury Consumption Index thru 4Q2007 Luxury marketers are feeling the pain too, as luxury consumers hold back on spending Five measures of luxury consumer confidence dropped sharply Luxury Consumers' Feelings of Financial Well-Being - Figure 13: Financial Well Being Luxury Consumers and Reported Spending Trends - Figure 14: Luxury Spending Trends Past Twelve Months Luxury Consumers and Their Spending Expectations - Figure 15: Expected Spending on Luxury Next 12 Months Luxury Consumers' Confidence in Financial Health of the Country - Figure 16: Overall Financial Health of Country Luxury Consumers Confident of Their Personal Ability to Handle Economic Turmoil - Figure 17: Financial Prospects Next Twelve Months Predictions for the Luxury Market through 2008 Total Luxury Purchase Incidence - Figure 18: Overall Luxury Purchase Incidence (All Affluent Consumers), 2005-2007 Luxury Purchase Incidence - Figure 19: Luxury Purchase Incidence, 2005-2007 Luxury Consumers' Average Spending - Figure 20: Average Spending on Luxury, 2005-2007 Luxury Spending by Income Segments in 2006 - Figure 21: Luxury Spending by Income Segment, 2006-2007 Luxury Spending by Age Segment - Figure 22: Luxury Spending by Age - 40 and Under and Over 40. 2006-2007 Luxury Spending by Gender - Figure 23: Luxury Spending by Gender Overall Luxury Spending by Segment Summary - Figure 24: Luxury Spending by Segment Summary, 2006-2007 Luxury Consumers Remain Value-Oriented - Figure 25: Most Recent Luxury Purchase Bought on Sale or at a Discount (4Q2006 Luxury Tracking) Overview Where Luxury Consumers Shopped - Figure 26: Where People Shopped for Home and Personal Luxuries Luxury Shoppers' Favorite Luxury Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. and Mass/Discount Stores - Figure 27: Store Brand Usage for Any Luxury Shopping Luxury Consumers' Favorite Magazines - Figure 28: Luxury Consumers Favorite Magazines Chapter 3 -- Experiential Luxuries Purchase Incidence of Experiential Luxuries - Figure 29: Experiential Purchase Incidence, 2005-2007 Spending on Experiential Luxuries - Figure 30: Experiential Luxury Spending, 2005-2007 Luxury Dining -- Purchase Details Amount Spent on Luxury Dining Key Influencers for Dining Purchases - Figure 31: Fine Dining Key Influencers for Purchase (2Q2006 Luxury Tracking) Luxury Entertainment -- Purchase Details Amount Spent on Luxury Entertainment Key Influencers for Entertainment Purchases - Figure 32: Entertainment Key Influencers for Purchase (2Q2006 Luxury Tracking) Luxury Home Services -- Purchase Details Type of Home Services - Figure 33: Type of Home Services Bought Amount Spent on Luxury Home Services Key Influencers for Home Services Purchases - Figure 34: Home Services Key Influencers for Purchase (2Q2006 Luxury Tracking) Luxury Spa, Massage and Beauty Treatment -- Purchase Details Amount Spent on Luxury Spa, Massage and Beauty Treatment Key Influencers for Spa & Beauty Treatments Purchases - Figure 35: Spa and Beauty Services Key Influencers for Purchase (2Q2006 Luxury Tracking) Luxury Travel -- Purchase Details Amount Spent on Luxury Travel Foreign Travel Choices - Figure 36: Type of Foreign Travel Bought Domestic Travel Choices - Figure 37: Type of Domestic Travel Bought Key Influencers for Travel Purchases - Figure 38: Travel Key Influencers for Purchase (2Q2006 Luxury Tracking) Luxury Hotel Brand Usage - Figure 39: Luxury Hotel Brand Usage Chapter 4 -- About Luxury Consumers' Attitudes toward Luxury The Extent of Luxury - How Invested Are Luxury Consumers in their Luxury Lifestyles? - Figure 40: The Extent of Luxury in Luxury Consumers' Lives -- the Good, Better, Best and the 'I just don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. care all that much' Their approach to a luxury lifestyle is tied to how much they spend on luxuries - Figure 41: Spending on Luxury 2Q2007 based upon good, better, best attitudes Changing Personalities in the 'New Luxury' Market Luxury consumers remain highly experiential and there are signs they are becoming even more experiential - Figure 42: Attitudes about Luxury, 2007 & 2003 surveys A New Luxury Consumer Personality Emerges -- Temperate Pragmatist - Figure 43: Personalities of Luxury, 2007 & 2003 - Figure 44: Attitudes about Luxury by Personality Segment, 2007 Introducing the Five Luxury Consumer Personalities Luxury Personalities and Their Spending on Luxuries - Figure 45: Average Spending on Luxury by Personality Types Personalities' feelings about their current financial status and future status Demographics that define the personalities - Figure 46: Average Income by Personality Field Guide to the Five Luxury Personalities - Figure 47: Field Guide to the Luxury Personalities Chapter 5 -- Luxury Consumers & the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Introduction - Figure 48: Electronic Shopping and Mail-Order mail order n. An order for goods to be shipped through the mail.  -or Retail Sales, YTD See Year-to-date. YTD See year to date (YTD). 2006-2007 and 2005-2006 Internet Is Growing in Importance in the Lives of Luxury Consumers Social networking See social networking site. social networking - social network is not just for kids anymore -- Even luxury consumers do it - Figure 49: Visited Social Networking or Social Shopping Social shopping is a method of e-commerce in which consumers shop in a social networking environment similar to MySpace. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. Sites Past Three Months (July-September 2007), by Age Luxury consumers used multi-media strategy combining magazines and Internet to research purchases - Figure 50: Use of Magazines To Learn About Internet Magazines play important role in making luxury consumers aware of new Internet See Web 2.0 and Internet2. sites - Figure 51: Role of Magazines in Making Consumers Aware of New Websites Luxury Consumers Were Most Drawn to the Internet to Visit a Trusted Online Retailer or as the Result of an Internet Search - Figure 52: Factors that Drew Luxury Consumers to Particular Website in Past Three Months (July-September 2007) About Half of Home & Personal Luxury Shoppers Used the Internet to Support Their Purchases - Almost All Luxury Travelers Used the Internet - Figure 53: Use of the Internet to Support Purchases, by Product and Service People who used the Internet to support their purchases tended to spend more overall - Figure 54: Average Amount Spent by Luxury Consumers by Product Category and Use of Internet Comparing prices was most widely used application for the Internet - Figure 55: Uses of Internet in Support of Luxury Goods Purchases Role of the Internet in Influencing Last Purchase - Figure 56: Internet Rated Very Important in Influencing Last Purchase Luxury travelers make the absolute most of the Internet - Figure 57: Use of the Internet by Luxury Travel Purchasers Trends in Spending and Time on the Internet, 2005 to 2007 - Figure 58: Average Time Spent Online for Internet Shopping and Research Purchases, 3Q2007 & 3Q2005 - Figure 59: Average Amount Spent on Internet Making Purchases, 3Q2007 & 3Q2005 Having Access to Wide Selection of Merchandise MERCHANDISE. By this term is understood all those things which merchants sell either wholesale or retail, as dry goods, hardware, groceries, drugs, &c. It is usually applied to personal chattels only, and to those which are not required for food or immediate support, but such as remain , Convenience of Shopping at Home and Ability to Compare Products and Prices Are Keys to Attracting Luxury Consumers to Internet Shopping - Figure 60: Features Luxury Shoppers Consider Very Important for Using the Internet for Shopping, 3Q2007 & 3Q2005 Shipping and Handling Charges Discourage Luxury Internet Shoppers Features that Are Very Important for a Luxury Website - Figure 62: Features Very Important for a Luxury Website Luxury Consumers' Favorite Internet Websites - Figure 63: Top Ten Luxury Consumers' Websites Chapter 6 -- About Luxury Travel Nearly Four Trips Planned For April to December December: see month. 2006 - Figure 64: Travel Plans April-December 2006 Luxury Resort and Foreign Travel Top List for Personal Vacation VACATION. That period of time between the end of one term and beginning of another. During vacation, rules and orders are made in such cases as are urgent, by a judge at his chambers. Plans - Figure 65: Type of Personal Trips Planned Travel Spending Trends, 2005 to 2006 - Figure 66: Trends in Luxury Travel, 2005 to 2006 Relaxation re·lax·a·tion n. 1. The act of relaxing or the state of being relaxed. 2. Refreshment of body or mind. 3. A loosening or slackening. 4. The lengthening of inactive muscle or muscle fibers. and Stress Relief Is Primary Experience Desired by Luxury Travelers - Figure 67: Travel Experiences Rated Very Important by Luxury Travelers Having Special Experiences that Make Memories Is Top Factor when Planning Travel - Figure 68: Factors Rated Very Important When Planning Luxury Travel Chapter 7 -- About Happiness and Motivators for Luxury Purchases Luxury Consumers Just Want to Have Fun - Figure 69: Motivators Rated Very Important When Purchasing Luxury Happiness Is the Ultimate Luxury People have a happiness 'set point' that is resistant to change Money doesn't does·n't Contraction of does not. buy happiness, in fact the pursuit of wealth may make people less, rather than more happy Income and Assets Measure One's Success in Business and Career -- Happiness Measures One's Success in Life Understanding affluent consumer psychology is critical to success in luxury brand marketing - Figure 70: Satisfaction with Life Scale by Ed Diener The word Diener is German for servant.[1][2] In English, it is used to describe the person, in the morgue, responsible for handling, moving, and cleaning the corpse. (4Q2007) Money does buy happiness -- but an increase of 2.5 times more money only gets you 10 percent more happiness The new luxury consumer is adopting a 'less is more' lifestyle Chapter 8 -- Status & the Luxury Consumers Attitudes about Status - Figure 71: Attitudes about Status Personalities of Status - Figure 72: Personalities of Status - Figure 73: Status Personalities Attitudes Consensus Connie
Connie is a British television drama made for ITV by Central Television and shown in 1985. Goes Along with the Status Quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. Sarah the Status Seeker Places a Priority on Prestige Quality Magnet magnet: see electromagnet; magnetism. magnet Any material capable of attracting iron and producing a magnetic field outside itself. By the end of the 19th century, all known elements and many compounds had been tested for magnetism, and all were Martha Martha, in the New Testament, friend of Jesus, sister of Mary and Lazarus of Bethany. In Christian literature, Martha has been a symbol of the active, as opposed to the contemplative, life. Feast: July 29. Martha personification of the busy housekeeper. Is Driven to Buy the Best Anti-Status Andy Rejects the Trappings of Status Lifecycle of Luxury Brands' Status Tied to Consumers' Age - Figure 74: Status Attitudes Most Closely Associated with Younger Consumers - Figure 75: Anti-Status Attitudes Most Closely Associated with Older Luxury Consumers Maintaining Luxury Consumers' Desire for Status Through the Acquisition of Luxury Is Good for Luxury Marketers Counter Trend toward Anti-Status Is Taking Hold Chapter 9 -- Luxury Consumers and the Loyalty Factor Luxury Consumers' Membership in Loyalty Programs - Figure 76: Membership in Loyalty Programs, by age and by income Membership and It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have Impact on Brand Choices - Figure 77: How Strongly Loyalty Programs Influence Brand Choices Membership and Its Impact on Luxury Spending - Figure 78: Average Amount Spent by Luxury Consumers 1Q2007 based upon Membership Want to Target Young Affluents? Create a Loyalty Program for Them - Figure 79: Average Amount Spent by Luxury Consumers 1Q2007 based upon age and membership Case Studies of Effective Loyalty Programs Characteristics of Effective Loyalty Programs Appendix appendix, small, worm-shaped blind tube, about 3 in. (7.6 cm) long and 1-4 in. to 1 in. (.64–2.54 cm) thick, projecting from the cecum (part of the large intestine) on the right side of the lower abdominal cavity. A Research Objectives Research Methodology Income Demographics - Figure 80: Income Demographics Gender Age Distribution - Figure 81: Age Distribution Other Demographic Variables Survey Questionnaires For more information visit http://www.researchandmarkets.com/research/e9dd99/the_experiential_l |
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