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A Special `Awards Edition' of DreamWorks' Five-Time Oscar Winner and $330 Million Worldwide Box-Office Phenomenon `American Beauty' Makes Its Sell-Through VHS and DVD Debut on Oct. 24.


Entertainment Editors & Film/Video Writers

GLENDALE, Calif.--(ENTERTAINMENT WIRE)--July 7, 2000

DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Features More Than Three and a Half Hours of Bonus Programming

and Dolby Digital and DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5.  Sound on the Same Disc

Release Launches National Marketing Campaign to

Drive Sales of All DreamWorks Titles

"American Beauty," the year's most critically acclaimed film and winner of five Academy Awards(TM) including Best Picture, makes its sell-through VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  and DVD debut on Oct. 24, 2000.

This multi-award-winning, universally celebrated film will be released to own as a special "Awards Edition." Both "The Awards Edition" VHS and DVD include an insightful storyboard A sequence of images and annotations for a cartoon, animation or video. Storyboards are previews of the final version and typically contain mockups rather than final art and images. Before computers, storyboards were drawn with pen and ink on lightweight cardboard.  feature with commentary by Academy Award-winning Director Sam Mendes and Oscar(R)-winning Director of Cinematography cinematography: see motion picture photography.
cinematography

Art and technology of motion-picture photography. It involves the composition of a scene, lighting of the set and actors, choice of cameras, camera angle, and integration of special
 Conrad L. Hall, and a "Making of" featurette. With more than three and a half hours of bonus programming, "American Beauty: The Awards Edition" DVD is designed to provide an insider's look at the award-winning movie.

Featuring Dolby Digital and DTS Sound on the same disc, "American Beauty: The Awards Edition" DVD also includes a DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 component offering access to exciting online events, as well as the ability to scroll through the Academy Award(TM)-winning screenplay as the movie plays. The DVD is priced at $26.99 (SRP SRP - A data link layer protocol. ). "American Beauty: The Awards Edition" VHS is priced at $24.99 (SRP). Pre-book for both versions is Sept. 11, 2000.

"American Beauty: The Awards Edition" DVD and VHS will be supported by a comprehensive, strategically layered national marketing program including a multimillion-dollar campaign incorporating high-profile and event programming on network television. The campaign also will feature radio and Internet promotions.

The wickedly funny film will receive additional marketing support from an extensive national public relations program and trailering on Universal Studios' "Pitch Black" and "U-571." For in-store display, DreamWorks is providing 24-, 48- and 96-piece merchandisers in different configurations to accommodate specific retailer product mixes.

The sell-through release of "American Beauty" will launch DreamWorks' national consumer marketing campaign designed to drive sales of the studio's entire DVD and video catalogue. Both the VHS and DVD will feature an instantly redeemable coupon good for $3 off with the purchase of all other DreamWorks titles. An extensive advertising and publicity campaign will support this program.

"American Beauty: The Awards Edition DVD" Features

Marking the highly anticipated DVD, the spectacular "American Beauty: The Awards Edition DVD" contains the following bonus programs:

-- An insightful and compelling Director and Writer's commentary

with Sam Mendes and scriptwriter script·writ·er  
n.
One who writes copy to be used by an announcer, performer, or director in a film or broadcast.



script
 Alan Ball.

-- Exclusive Storyboard feature with commentary by director Sam

Mendes and director of photography Conrad L. Hall.

-- "The Making of American Beauty" featurette

-- Access the screenplay via a DVD-ROM feature that will enable

viewers to watch the movie on one side of their screen and

scroll through the Academy Award(TM)-winning screenplay on the

other side of the screen.

-- Production Notes

-- Two theatrical trailers

-- Cast and Crew Biographies

American Beauty: The Awards Edition VHS features include:

-- Exclusive storyboard feature with Director's commentary

(Mendes and Director of Photography Conrad L. Hall)

-- "The Making of American Beauty" featurette

American Beauty features exceptional performances from a stellar cast headlined by this year's Best Actor Academy Award winner Kevin Spacey spac·ey  
adj. Slang
Variant of spacy.

Adj. 1. spacey - stupefied by (or as if by) some narcotic drug
spaced-out, spacy

unconventional - not conventional or conformist; "unconventional life styles"
 ("The Usual Suspects," "LA Confidential," "Seven") and Best Actress Oscar nominee Annette Bening ("In Dreams," "The Grifters," "The American President").

American Beauty's powerful ensemble cast also includes Thora Birch ("Patriot Games," "Clear and Present Danger"), Wes Bentley ("Beloved"), Mena Suvari ("American Pie"), Peter Gallagher ("sex, lies and videotape," "Short Cuts," "The Player") and Chris Cooper ("The Horse Whisperer," "A Time to Kill").

The critical acclaim for "American Beauty" was universal. Domestically, it was featured on 277 Top Ten lists, named by more than 65 critics as Best Picture of the Year, and received three Golden Globe Awards. In addition to its five Academy and Golden Globe Awards, "American Beauty" received Best Film honors from more than 65 Critics Associations, including the prestigious National Board of Review and The Broadcast Film Critics Association. "American Beauty" was also recognized internationally by top critics, and critics groups, and won six BAFTA Baf´ta   

n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export.
 Awards, Great Britain's equivalent to the Oscar.

Not only did the cast and crew principals receive accolades from the top industry organizations, but virtually everyone involved in the making of "American Beauty" also received kudos from their industry peers, including Best Director for Sam Mendes from The Director's Guild of America; Outstanding Cinematography for Conrad L. Hall from the American Society of Cinematographers The American Society of Cinematographers (ASC) is an educational, cultural, and professional organization. It is not a labor union, and it is not a guild. Membership is by invitation and is extended only to directors of photography and special effects experts with ; Motion Picture Producers of the Year Awards for Bruce Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
 and Dan Jinks jink  
v. jinked, jink·ing, jinks

v.intr.
To make a quick, evasive turn: "He jinked every five seconds, and now brought his tank left again" 
 from the Producer's Guild of America; Best Screenplay Written Directly for the Screen for Alan Ball from the Writer's Guild of America; Screen Actors Guild Awards The Screen Actors Guild Awards are an annual award given by the Screen Actors Guild (SAG) to recognize outstanding performances by members.

SAG Awards have been one of the major awards events in Hollywood since 1995.
 for Spacey, Bening and ensemble cast; and Best Costume Design for Film for Julie Weiss from the Costume Designers Guild The Costume Designers Guild (CDG) was founded in 1953 by a group of 30 motion picture costume designers. As of 1999, its membership includes motion picture, television, commercial, and stage costume designers throughout the world and totals some 470 members. .

"American Beauty" Film Synopsis

Marking the feature film directorial debut of award-winning theatre director Sam Mendes ("The Blue Room," "Cabaret"), this funny, moving and shocking journey through life in suburban America follows the trials and tribulations of Lester (Spacey) and Carolyn (Bening), an upper-middle class couple whose marriage -- and lives -- are slowly unraveling.

Lester's wife hates him, his daughter Jane regards him with contempt, and his boss is positioning him for the ax. So Lester decides to make a few changes in his life; the freer he gets, the happier he gets, which is even more maddening to his wife and daughter. But Lester is about to learn that the ultimate freedom comes at the ultimate price.

DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch)
SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios)
SKG Thessaloniki, Greece - Thessaloniki (Airport Code)
SKG Smith and Kraus Global
 was formed in October 1994, by its three principal partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- as a single company to produce live-action motion pictures; animated feature films and television programs; network, syndicated and cable television programming; records; books; toys; consumer products and interactive entertainment.

Note to Editors: For artwork or screener requests, contact the request hotline at 818/567-3256 or by fax at 818/955-8542

"American Beauty"

DVD/VHS Price: DVD $26.99 (SRP), VHS $24.99 (SRP)

Pre-Book Date: Sept. 12, 2000

Street Date: Oct. 24, 2000

Running Time: 122 minutes

MPAA MPAA
abbr.
Motion Picture Association of America
 Rating: R

Closed Captioned
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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