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A Solution for Tough Economic Times: Redemtech Launches Red Rabbitt Brand of Refurbished Computers to Offer Businesses, Consumers Quality, Affordable IT Option.

Branded marketing and broader distribution help Redemtech clients achieve maximum value for their surplus equipment, protect environment by reducing e-waste

COLUMBUS, Ohio, April 14 /PRNewswire/ -- Redemtech, a world leader in IT asset disposition and Technology Change Management (TCM) services, today launched its Red Rabbitt(TM) brand of refurbished computers and accessories, the latest evolution in the company's Sustainable Computing strategy aimed at extending equipment lifecycles to protect the environment while making a positive impact on IT's bottom line.


The Red Rabbitt product line, available at, features a wide range of top-brand business-grade desktop and notebook computers, refurbished to the highest standards and upgraded to meet OEM specifications. All Red Rabbitt computers feature the certified genuine Windows(R) XP Professional operating system.

In addition to online sales, Red Rabbitt computers are available through Redemtech sister company Micro Center retail stores. Additional product is available through direct sales at 888.RED.RAB1 (733.7221), including special pricing and custom configuration on volume orders. Red Rabbitt will also be available through employee purchase programs offered by Redemtech clients.

Red Rabbitt supports Redemtech's Sustainable Computing initiative by enhancing the value of its clients' surplus equipment through better marketing and retail distribution and providing businesses and consumers with a reliable source for quality refurbished computers. Redemtech customers already receive a substantially higher rate of return on remarketed assets when compared with industry averages. With the launch of the new Red Rabbitt brand, enterprise service customers will receive up to a 40 percent increase in their commission share of remarketing proceeds.

"By improving financial incentives to extend the lifecycle of computers and delivering quality refurbished product for consumption, we can reduce the amount of electronic scrap that enters the waste stream and provide an economical alternative to new equipment," said Robert Houghton, president of Redemtech.

The Red Rabbitt brand will address a wide range of technology needs for businesses looking to reduce capital expenditures. For instance, some continue to need a steady supply of trailing edge technology using the Windows XP operating system to run proprietary applications or extend the life of their mature, stable Windows XP and hardware environments.

About Redemtech

Redemtech is a wholly owned subsidiary of Micro Electronics, one of the largest privately held technology companies in the United States. Visit for more information.

CONTACT: Mike Hogan of Fahlgren Mortine, +1-614-383-1617,, for Redemtech

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Publication:PR Newswire
Date:Apr 14, 2009
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