A Snapple Apple a Day... Keeps the Doldrums Away.Food/Beverage Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 2, 2002 When Charlie Vaccaro, Director of Product Research and Development and "Resident Flavorist fla·vor·ist n. One whose profession is blending artificially isolated chemicals to create the taste and smell of a particular food. " at Snapple Beverage Group, was asked to make a better apple juice drink, he knew that he needed several months of seclusion seclusion Forensic psychiatry A strategy for managing disturbed and violent Pts in psychiatric units, which consists of supervised confinement of a Pt to a room–ie, involuntary isolation, to protect others from harm from all other fruits in order to get the job done right. And now Charlie has finally resurfaced - albeit a little shiny and red- to prove that he has achieved apple utopia with new Snapple Apple! Charlie developed over 200 different versions of the apple juice drink before he created the one flavor that was worthy of the Snapple name. With over 2,500 different kinds of apples in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , it was quite a task creating the one and only Snapple Apple! When asked how he really got to the core of the apple taste, Charlie replied that, "by becoming an apple connoisseur, I was able to blend attributes of some of the finest apples in the world, creating a very unique and fruity taste for Snapple Apple!" "Apples are an essential part of Snapple's history - not only were we were born in the Big Apple, but our first beverage was actually an apple drink!" added Maura Mottolese, Vice President Snapple Marketing. "Snapple Apple is sure to please old and new Snapple fans alike." Snapple Apple will make you love apple whether you're a fan of apples or Snapple or both! Try Snapple Apple - Snapple's newest juice drink - at a store near you this spring. To find out more, go to www.Snapple.com and check out the best stuff on earth on-line. The Snapple Beverage Group, a unit of Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , plc (NYSE NYSE See: New York Stock Exchange :CSG CSG - constructive solid geometry ), has a beverage brand portfolio that includes Snapple(R), Mistic(R), Orangina(R), Stewart's(R) and Yoo-hoo(R). A.C. Nielsen All Outlet, 192 Oz Volume, Ytd 8/04/01 Vs. Yag Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050202/bb3 |
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