A Sign of Business Expansion?; Corporate Data Volumes Drive Quadruple-Digit Growth in Add-On Contracts to Renewals at dbaDIRECT; CIOs See Increasing Need for Innovative Data Infrastructure Management Services.

CINCINNATI -- Wide-ranging strategic IT initiatives at large companies in the U.S. continue to impact corporate data volumes dramatically, according to John Bostick, President & CEO of dbaDIRECT, leading to quadruple-digit growth in add-on contracts and contract renewals for the Florence, Ky.- based managed services provider.

dbaDIRECT monitors and manages corporate database performance and stability for Fortune 1000 and Forbes Private 500 companies around the U.S. Customers who have recently renewed or expanded their contracts with dbaDIRECT include Best Buy, Capital One, Alberto-Culver, Cinergy, LCCA, Children's Hospital, Lexington Home Brands, and Big Lots.

According to Bostick one of the key drivers for his company's growth has been through existing clients. Data Infrastructure Management needs have grown at such a fast rate that dbaDIRECT's add-on contracts to contract renewals have more than quadrupled - an increase of 371% in the past three years. The growth of data volumes is best illustrated by the number of databases that dbaDIRECT now manages. A year ago, dbaDIRECT managed just under 900 databases. Today that number has more than doubled, to over 2,100 databases. Bostick reported that in the past three years, dbaDIRECT has also seen it's business more than double at a 107% growth rate, as major corporations look to manage their database infrastructure costs, while continuing to increase their service and performance levels.

"This is a sign of business expansion going forward, addressing strategic data initiatives such as data warehousing, business intelligence, enterprise application integration, systems enhancement, and new systems development," Bostick said. "By using managed services for their Data Infrastructure needs, companies can attack these key business initiatives strategically. Our customers are not being held back by low-level daily administrative tasks that otherwise take their focus away from the bigger strategic issues they must address in order to remain competitive in today's global marketplace."

"The success of dbaDIRECT just reinforces the fact that CIOs at large companies in the U.S. realize that Data Infrastructure as a managed service is an innovation that is critical to the success of their enterprise's business and IT alignment strategy," Bostick said. "It enables them to manage costs, increase service, and refocus their technology resources on more strategic, high-value activities."

ONguard IM(R) is dbaDIRECT's scalable, automated, process and service architecture that delivers 24x365, on-demand support for enterprise data infrastructure. "ONguard IM(R) enables our customers to move quickly toward high-value, innovative strategies that bring technology closer to the business and away from lower-value database monitoring and management," according to Mr. Bostick. "The demand curve for data volumes and usability is hitting the limits of thinly stretched IT staffs to deliver. A scalable managed service like ONguard IM(R) enables CIOs and their IT staffs to quickly adapt to market conditions and add value as their businesses expand."

About dbaDirect

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, DB2, UDB, Sybase, Informix, SQL Server) using the ONguard IM(R) process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. The company's international Data Operations Center(R) is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 859.283.2520 Ext.300