A Review of the Bank of Queensland, and How it Has Turned to the Option of Franchising.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c30298) has announced the addition of Bank Of Queensland Bank of Queensland (ASX: BOQ), one of the Australian state of Queensland's oldest financial institutions, is a full-service retail bank with a growing network of 240 branches and 13 business banking offices throughout Australia. Case Study: Using Franchising For Aggressive Expansion to their offering. Franchising has recently been utilized by banks looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a low cost way of maintaining and, in some cases expanding, their branch network. This case study focuses on Bank of Queensland, a primary example of a bank that has turned to franchising in Asia-Pacific The term Asia-Pacific generally applies to littoral East Asia, Southeast Asia and Australasia near the Pacific Ocean, plus the states in the ocean itself (Oceania). . Topics Covered WHAT IS THIS REPORT ABOUT? INTRODUCTION CASE STUDY Bank of Queensland utilizes the franchise model through its Owner Managed Branches Bank of Queensland has focused on employing bankers with existing links to the local community A new idea but based on an old fashioned concept Franchising is not entirely new to Bank of Queensland Bank of Queensland has used Owner Managed Branches to aggressively expand its branch network Branch expansion has continued in 2005 Bank of Queensland is also growing its national footprint by increasing its ATM network Expansion outside of a core market is aided by exploiting the local knowledge of Owner Managers Bank of Queensland's branch strategy is reflected in its strong performance in 2005 CONCLUSIONS RESEARCH METHODOLOGY RELATED RESEARCH LIST OF FIGURES Figure 1: At the end of August 2004 Bank of Queensland had 142 branches, 84 of which were Owner Managed Branches. Five OMBs were interstate in·ter·state adj. Involving, existing between, or connecting two or more states. n. One of a system of highways extending between the major cities of the 48 contiguous United States. Noun 1. For more information visit http://www.researchandmarkets.com/reports/c30298 |
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