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A Revealing Look at What Women Really Wear under Their Clothes.


Consumers Vote For the Underwear They Love Thanks to the First Annual Undie Awards

DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S.  -- You can vote for the American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. . You can vote for the People's Choice Awards The People's Choice Awards is an awards show recognizing the people and the work of popular culture. The show has been held annually since 1975 and is one of the few to be based on the opinions of the general public. . Now you can vote for your favorite undies. Let's let's  

Contraction of let us.
 face it, idols and celebs will come and go, but what's more deserving de·serv·ing  
adj.
Worthy, as of reward, praise, or aid.

n.
Merit; worthiness.



de·serving·ly adv.
 of an award than your tried-and-true underwear? That's why we've created The Undie Awards, the first underwear award where consumers choose the winners. By voting, women will help chose the absolute greatest, most fabulous, all-time favorites Another term for bookmarks, which was popularized by Microsoft's Internet Explorer browser. See favicon and Internet Explorer.  in their size that not only look great, but fit comfortably.

If you have found your perfect bra, bottoms and shapewear shape·wear  
n.
Fitted underwear, especially a girdle, that is designed to hold a part of the body in a particular form.
, visit www.TheUndies.com and cast your vote today! After the votes are tallied, The Undie Awards will arm women of every shape and size with real information to help in selecting the right fit and style of underwear. The results will be size and body specific so women will know what others with their body type find most comfortable.

"Too many women just don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 what really works for them and end up making bad choices but, when they find underwear that really fits the way it should for their size, they love it and are very loyal to that brand or style," said Tomima Edmark, founder of The Undie Awards and the country's foremost expert on underwear. "We wanted to give women the opportunity to share their favorites and provide a comprehensive resource for consumers to get advice from other women in their size."

Beginning in April, women will log on, select their bust, tummy and bottom types and cast their vote for their favorites in a number of categories, including:
Best overall bra            Best push-up bra
Best overall bottom         Best padded bra
Best overall shapewear      Best brief
Best sports bra             Best bikini
Best strapless bra          Best thong
Best t-shirt bra            Best boy short
Best minimizer bra          Best g-string


Women everywhere will not only find out what America is loving and wearing, but they will also find outstanding designs that have yet to receive mass acceptance or appeal with the "Undies Select" award. This award, determined by the experts behind The Undie Awards, will be given in each category. Manufacturers and designers that win will receive a special award as well as rights to use the official Undie Awards logo to promote their products.

Women who don't make it to TheUndies.com while the voting is taking place can still benefit from the results. The site will remain live year-round as a resource for consumers to tap into a knowledge base and find the right underwear for their unique sizes.

The Undie Awards was founded by Edmark, an entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. , inventor INVENTOR. One who invents or finds out something.
     2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that
 and author. In 1999, she realized that women were not empowered with the right information to choose the best underwear and had no place to find that information. Thus started her quest to give consumers access to expert advice and fitting information on underwear, which eventually led to the launch of the largest woman-owned online underwear retailer, www.HerRoom.com. She soon expanded her expertise to include men's underwear with www.HisRoom.com in 2001.

ABOUT THE UNDIE AWARDS

The Undie Awards is an annual awards program that gives America the final say in underwear. Women nationwide will choose the winners by casting their vote for their favorite bras, bottoms and shapewear at TheUndies.com. Each year, The Undie Awards publishes a comprehensive results report that details America's favorite underwear, giving women of every shape and size real information to help in selecting the right fit and style of underwear.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2007
Words:601
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