A Recent Survey Conducted by Barry Leeds and Associates, Shows That Consumer Attitudes towards the Safety and Security of Internet Banking Have Improved Dramatically since 2001.Business Editors NEW YORK--(BUSINESS WIRE)--July 31, 2003 The recent web survey reports that attitudes toward Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the banking have significantly improved in 2003 versus 2001 and 2000. Seven in ten consumers completely or strongly agreed with the statement, "Internet based transactions handled by financial institutions are safe and secure," versus about half in 2001 and 2000. As safety and security is becoming less of a concern among consumers, financial institutions may feel more comfortable increasing innovation and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. in terms of the technologies they use to serve customers.
"INTERNET BASED TRANSACTIONS ARE..."
COMPLETELY/STRONGLY AGREE
2000 2001 2003
SAFE AND SECURE 49% 56% 70%
Consumers are starting to view Internet based transactions handled by financial institutions as equally safe as those that take place over the phone. While 32% of consumers' reported that Internet based transactions were more secure than telephone based banking transactions in 2000; this percentage rose to 41% in 2001, and continued to rise to 47% in 2003. Accordingly, the ease and accuracy of conducting Internet based transactions with financial institutions earns high marks. Three-quarters Noun 1. three-quarters - three of four equal parts; "three-fourths of a pound" three-fourths common fraction, simple fraction - the quotient of two integers three-quarters npl → of consumers' report that they believe Internet based transactions to be accurate and easy to conduct in 2003. Commercial banks are also strengthening their standing as the most innovative type of financial institutions in terms of the technologies they employ to serve customers. Fifty percent of consumers rank commercial banks as the most innovative, while Credit Unions now rank a far second (19%) and brokerage firms a distant third (14%). In order to narrow this gap, other types of financial institutions should take heed Verb 1. take heed - listen and pay attention; "Listen to your father"; "We must hear the expert before we make a decision" listen, hear focus, pore, rivet, center, centre, concentrate - direct one's attention on something; "Please focus on your studies and to the rise in comfort among consumers to the inter-net and make efforts to improve their Internet customer service capabilities. About The Survey: The survey was conducted via the Internet with 846 consumers in June June: see month. 2003. The survey is a module of Bankerpro.net the company's real time customer satisfaction measurement program. Barry Barry, Welsh Barri, town (1991 pop. 45,053) and port, Vale of Glamorgan, S Wales, on the Bristol Channel. Once a major coal-exporting port, its more diversified export products include cement, flour, and steel products. Leeds Leeds, city (1991 pop. 445,242) and metropolitan district, N central England, on the Aire River. It lies between one of England's leading manufacturing regions on the west and south and an agricultural region on the north and east. and Associates is a market research company that has been helping financial institutions improve their sales and service since 1977. For more information about the survey please contact Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved. Lubin at 212-889-5941. |
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