A Quartet For Coping With Complex E-Commerce.

High-Volume List And E-mail Solution From Gordano

Gordano Ltd. launched GLCommunicator, its solution for high-volume list management and e-mail delivery. GLCommunicator is highly scalable, offers a Javaenabled Web console and contains tools to simplify customer interactions via e-mail and the Internet, including dynamic message personalization, message post approval, file management, archiving, and database maintenance modules. The application links seamlessly with any existing ODBC database, merging critical list subscriber details into a single database. It is capable of handling more than one million e-mail distributions and includes extensive security features, automatic task restart and recovery abilities, and a management system for returned e-mails geared for improved productivity. GLCommunicator can be configured to deliver customized messages to millions of customers, using Mail Meta Language (MML) substitutions based on any field(s) in an existing ODBC or local database. The software's "job concentration technology" consolidates similar tasks into one job and processes them in a single operation. The product's Post Approval Console allows authorized managers to automatically check messages prior to transmission to ensure accuracy, monitor content and remove repetitions. Users may also tailor messages to a particular audience, targeting specific age groups, interests, etc. GLCommunicator extracts the necessary information from the data source and assembles the job, which is compressed to optimize use of system resources and bandwidth. The message is personalized and delivered only when the remote mail system has indicated acceptance. Undeliverable e-mail is immediately returned to its Return Email Management System, which automatically handles undeliverable messages and maintains the source database. Rather than simply deleting the necessary contact information, GLCommunicator can mark returned messages as undeliverable in the data source. Users can also set the product to mark an address as non-functioning based on a defined number of returned e-mails over a chosen period of time. An "automatic vote management" module enables authorized managers to poll any number of subscribers with a question. It collects responses, eliminates duplicate votes and sorts responses in a printable document. The system features streamlined report distribution and file management. Any number of files (open and hidden) can be associated with an account. The system supports all file types, including text, PDF, HTML, GIF, MPG and ZIP. Archives are maintained in native or HTML formats. The archive may be stored on the corporate Web site to maintain business-critical documents. By using e-mail as the transfer medium instead of the Web, GLCommunicator can be used behind firewalls and in secure environments, using encryption technologies if required.