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A Procession of Life...Boomer Coaltion ``Buries'' a Generation's #1 Threat; Flower Power Hearses Take to the Streets in NYC June 29th.


NEW YORK -- For the record, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of 1-800-FLOWERS has not passed away! In fact, it's not really a funeral procession at all. The psychedelic hearses scheduled to tour New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 on Tuesday, June 29th will actually be a movin', groovin' billboard for the Boomer Coalition to amplify a message of empowerment to baby boomers about Cardiovascular Disease (CVD CVD Cardiovascular disease, see there ), which claims more lives annually than cancer, drunk driving and AIDS combined. Boomer Coalition "pallbearers" will navigate the tour while distributing Boomer Coalition manifestoes and encouraging boomers to sign up and join the fight against CVD. Former NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 player and CVD survivor Dr. Archie Roberts will be on hand to talk about his triumph over CVD and offer advice on what Americans can do to prevent the disease.

The planned route for the day-long "procession" will include stops at key pedestrian traffic points throughout Manhattan, including Rockefeller Center, Times Square, Central Park, Lincoln Center, Union Square and Wall Street.

Through a series of high profile national buzz events the Boomer Coalition is using the language of music and entertainment to raise awareness of this highly prolific but preventable disease. They include local boomer rallies, an online exhibit and auction of "denim art" created by celebrities and the granddaddy of them all, a monumental concert in NYC NYC
abbr.
New York City


NYC New York City
 bringing together some of the greatest artists in music and entertainment.

Inspiring a generation to dare to be proactive. Again.

Boomers changed the world before and they can do it again! From saying no to war, to civil and women's rights, and beyond, no generation has been more powerful as a voice for change than baby boomers. The Boomer Coalition wants to spark a movement that inspires boomers collectively to action through a celebration of their unique legacy of music, culture and outspoken spirit.

The Boomer Coalition is a high profile, provocative movement created to raise the consciousness of baby boomers about cardiovascular disease (CVD) and inspire them to take action and fight CVD. The Boomer Coalition was created by boomers for boomers with the support of the American Heart Association American Heart Association (AHA),
n.pr a national voluntary health agency that has the goal of increasing public and medical awareness of cardiovascular diseases and stroke, and thereby reducing the number of associated deaths and disabilities.
, Pfizer Inc, American College of Cardiology The American College of Cardiology (ACC) is a nonprofit medical association established in 1949 to educate, research and influence health care public policy. The president for the 2006–2007 year is Steven E. Nissen. [1] The organization has 39 chapters in the U.S. , Living Heart Foundation, America Online (AOL), Ticketmaster, plus celebrities and doctors.

Join the Boomer Coalition and the fight against CVD. Sign up at boomercoalition.org.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 24, 2004
Words:378
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