A New Type of Mobile Phone - the Music Phone has Emerged Due to Technological Developments.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33286) has announced the addition of Apple iPhone: The Business Case to their offering. Assessing the Opportunity for a New Category of Music Device * Rationale for Product * Strategic Considerations * Product Description * Competitive Analysis * Marketing * Revenue Opportunity Enabled by technological developments and driven irrevocably ir·rev·o·ca·ble adj. Impossible to retract or revoke: an irrevocable decision. ir·rev by market forces, a new type of mobile phone has already emerged: the music phone. Music phones now offer features that were previously only provided by dedicated digital music players Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player. . But what about the mirror image of this established trend? Instead of adding music player features to a mobile phone, why not add a wireless modem A modem and antenna that transmits and receives over the air. Wireless modems support several technologies, including 802.11, Bluetooth, CDPD, DataTAC, Mobitex and Ricochet. There are wireless modems for laptops, handhelds and cellphones. to a digital music player? That way, users would be able to enjoy a branded, top-quality wireless music service that was designed to inter-work with a dedicated personal music device. Presented in the form of a mini business plan, this report views this opportunity from the perspective of Apple where a new product such as an 'iPhone' can be envisaged. The report begins by explaining the rationale for such a product and compares the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of using Wi-Fi or 3G to effect the wireless connection. A number of strategic considerations are then reviewed such as the how amenable AMENABLE. Responsible; subject to answer in a court of justice liable to punishment. the concept is to a global launch, taking into consideration the complexity and practicality of negotiating deals with mobile operators and the viability of adding additional features such as voice, perhaps by considering an MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. model. The product itself is outlined by illustrating a possible user implementation, describing the key specifications and reviewing the high-level technical implementation. In addition, the device's fit within Apple's existing product portfolio and future roadmap is discussed. An analysis of the competitive landscape is offered which will allow professionals to better appreciate the considerations involved in the successful launch of rival products. The role and competitive positioning of mobile operators is also covered. The report also reviews the key marketing aspects by looking at how the device would be promoted and retailed. Finally, the revenue opportunity is assessed by looking at the proportion of Apple's current digital revenues that could be derived from such a device. Topics Covered APPLE RELOADED RATIONALE: WiPOD Market Forces Personal Devices Are Becoming Increasingly Wireless-enabled Mobile Handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. Market: Providing the Enabling Technologies Cost Market Scale Supply Contracts PRODUCT CONCEPT Multiple Entertainment Categories Broadcast Media Delivery User Generated Content STRATEGIC CONSIDERATIONS Working with Mobile Operators Brand Dilution Market Coverage Wholesale Data Deals Voice Option 1: Standard MVNO Model Option 2: VoIP Product Roadmap COMPETITION Market Opportunities for Many Players Sony REVENUE OPPORTUNITY Market Size Addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be Market Market Timing Revenue Streams Cannibalisation Device Sales Incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. Music Sales For more information visit http://www.researchandmarkets.com/reports/c33286 |
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