A New Twist on the Cheese Steak Debate: Domino's? Domino's New Pizza Receives Endorsement from Cheese Steak Pioneer.Lifestyle Editors/Food Editors LOS ANGELES--(BUSINESS WIRE)--Sept. 2, 2003 Domino's Pizza For Domino's Pizza in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco, see . Domino's Pizza, LLC (NYSE: DPZ) (LSE: DOM) is an international pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United , the recognized world leader in pizza delivery “Pizza box” redirects here. For the computer form factor, see Pizza box form factor. Pizza delivery is the service of delivering a pizza to a customer. Pizza delivery presents hazards such as robbery and murder. , announced today it is combining two culinary classics -- pizza and Philadelphia Cheese Steak -- to create the all-new Domino's Philly Cheese Steak Pizza. Each item in itself is a great American comfort food -- combined, they are unbeatable! For decades, cheese steak connoisseurs have debated the merits of the ultimate Philly sandwich. No matter their favorite, now consumers everywhere have a chance to pay tribute to the original with the introduction of Domino's Philly Cheese Steak Pizza. "The new Philly Cheese Steak Pizza, made with premium quality sirloin steak and smothered smoth·er v. smoth·ered, smoth·er·ing, smoth·ers v.tr. 1. a. To suffocate (another). b. To deprive (a fire) of the oxygen necessary for combustion. 2. in a layer of provolone pro·vo·lo·ne n. A hard, usually smoked Italian cheese. [Italian, augmentative of provola, a kind of cheese.] cheese, will deliver you right to the heart of Philadelphia," said Ken Calwell, executive vice president, Build the Brand, Domino's Pizza. "It is the perfect all-American complement to the Domino's Pizza menu." Before Domino's launched its Philly Cheese Steak Pizza, the company conducted an authenticity check with Frank Olivieri, Jr., owner and great nephew of the founder of the famous Pat's King of Steaks Pat's King of Steaks (also known as Pat's Steaks) is a Philadelphia restaurant located at the intersection of 9th Street, Wharton & Passyunk Avenues in south Philadelphia. History Pat's King of Steaks was founded by Pat and Harry Olivieri in 1930. (R) in Philadelphia. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mr. Olivieri, "It's a thumbs up. If you can't get a Pat's steak sandwich, Domino's Philly Cheese Steak Pizza is the next best thing." "The Olivieri family is an icon in the cheese steak business, and to receive their stamp of approval is a real honor," said Calwell. "Domino's is proud to have the new Philly Cheese Steak Pizza recognized by the experts -- Philadelphia residents -- as a high-quality product inspired by the original." Domino's Philly Cheese Steak Pizza, the first new pizza Domino's introduced since January 2000, starts with a traditional pizza crust, golden brown and crisp on the outside, tender and delicious on the inside. It is then smothered with onions, peppers and mushrooms. Tender slices of marinated, premium sirloin steak come next, seasoned and cooked as if imported straight from South Philly. Finally, this superb pizza is topped with a layer of shredded provolone cheese to capture the authentic, mouth-watering mouth·wa·ter·ing or mouth-wa·ter·ing adj. Appealing to the sense of taste; appetizing: the mouthwatering aroma of a baking pie. Adj. 1. taste of a Philly Cheese Steak in a great-tasting pizza. Domino's is introducing its Philly Cheese Steak Pizza in the Los Angeles area beginning September 2, 2003. Consumers can order a medium Domino's Philly Cheese Steak pizza for just $9.99, and get any second medium for $5.00 more. In addition, Domino's has carved out a unique joint promotion with the National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. (NCBA NCBA National Cattlemen's Beef Association NCBA North Carolina Bar Association NCBA National Cooperative Business Association NCBA North Carolina Biomedical Association NCBA National College of Business and Arts ), on behalf of the Cattlemen's Beef Board and state beef councils. Domino's Pizza is the first national pizza company to receive the United States' beef industry's endorsement for their new Philly Cheese Steak pizza product made with premium quality sirloin steak. Members of the media are invited to sample the new pizza by calling Julie Watt at 310-656-4668. About Domino's Pizza Founded in 1960, Domino's Pizza operates a network of 7,291 Company-owned and franchised stores in the United States and more than 50 countries, and is the recognized world leader in pizza delivery. Domino's Pizza, named a Top 100 Megabrand by Advertising Age, had systemwide sales of nearly $4 billion in 2002. Domino's Pizza was named "Chain of the Year" for 2003 by Pizza Today magazine, the leading publication of the pizza industry. In 2003 Domino's became the "Official Pizza of NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. ." More information on the Company, in English and Spanish, can be found on the web at www.dominos.com. |
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