A New Portal Option for Internet Banking.

Why be just a website when you could be a portal? And not merely a portal but a portal with its own built-in search engine and original content? If that prospect interests you, Ed O'Boyle, Steve Rasmussen and the guys at Beavercreek Marketing may have whipped up just the thing.

It's called "BankAll," and O'Boyle thinks any bank with $150 million or so in assets can benefit from it. At O'Boyle's bank--he's executive vice president of Five Points Bank of Grand Island, Neb.--BankAll has delivered 12 percent of the institution's customer base to Internet banking, compared to an average of 3 to 4 percent at many banks.

In addition to the usual suite of Internet banking options, BankAll also offers customers the ability to customize their home pages with news, sports, television and movie listings, horoscopes, stock portfolios and real-time quotes, without charge to the user.

"We actually market the total Web experience," says O'Boyle.

Banks can make use of BankAll by signing a three-year contract. Some website development would be required, which you can do on your own or have provided at an additional cost. Content is provided and websites are operated by InfoSpace, a Seattle-based Internet supplier.

Although Five Points was the only bank online with BankAll at press time, O'Boyle says their site is already averaging about 70,000 page-views per month. A second institution's portal is under development.