Printer Friendly
The Free Library
14,679,288 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

A New Crop of Potatoes Offers More Variety.


Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.  Mashed Potatoes n. pl. 1. Potatoes which have been boiled and mashed to a pulpy consistency, usu. with sparing addition of milk, salt, butter, or other flavoring. It is a popular accompaniment to a meat course [U.S., 1900's], providing bulk and calories to a meal.  Bring Two Popular Varieties of Delicious Potatoes to the Table Fast

MINNEAPOLIS -- Sweet potatoes sweet potato, trailing perennial plant (Ipomoea batatas) of the family Convolvulaceae (morning glory family), native to the New World tropics. Cultivated from ancient times by the Aztecs for its edible tubers, it was introduced into Europe in the 16th cent.  are becoming a year-round favorite, no longer just served during Thanksgiving. Yukon Gold potatoes Yukon Gold is a variety of potato closely akin to the Yellow Finn. Unlike the Yellow Finn, Yukon Golds are larger, with golden, buttery-tasting waxy flesh. This potato is best served boiled or baked.  have been the preferred potato varietal va·ri·e·tal  
adj.
Of, indicating, or characterizing a variety, especially a biological variety.

n.
A wine made principally from one variety of grape and carrying the name of that grape.
 for chefs and home-cooks alike because of their buttery flavor. And now, thanks to Betty Crocker (www.bettycrocker.com), families can enjoy sweet potato and Yukon Gold potatoes in less time without any hassle. Available nationwide in August, Betty Crocker Sweet Potato and Yukon Gold mashed potatoes will give families two new great-tasting potato side dishes side dish
n.
A dish served as an accompaniment to the main course.

Noun 1. side dish - a dish that is served with, but is subordinate to, a main course
entremets, side order
 to put on the table.

As the two fastest growing potato varietals, sweet potato and Yukon Gold potatoes are moving beyond the holiday menu and restaurant table. Yukon Gold potatoes, introduced to the U.S. just 25 years ago, increased production by 10 percent in 2006. And sweet potatoes aren't far behind, with a 4 percent increase in production last year and summer consumption up 165 percent in the last 15 years.

"Sweet potatoes and Yukon Gold potatoes have traditionally been holiday favorites and restaurant specialties," said Andy Kroll, associate marketing manager, General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
. "Now, consumers can enjoy these two delicious varieties of mashed potatoes at home year-round, without the hassle of preparing them from scratch. And, since they're coming from a trusted brand like Betty Crocker, these potatoes will come out perfectly every time."

The first to offer these new varietals of boxed mashed potatoes, Betty Crocker's Sweet Potato and Yukon Gold potatoes let consumers prepare a new family favorite in a fraction of the time it takes to cook mashed potatoes from scratch. Each package of Betty Crocker Sweet Potato and Yukon Gold mashed potatoes is made with 100 percent real potatoes and serves six people, with a suggested retail price of $1.89 per box.

About General Mills

General Mills (www.generalmills.com) is a leading maker of consumer foods and has created and sold under such favorite brands as Betty Crocker[R], Pillsbury[R], Green Giant[R], Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of
[R], Cheerios[R], Wheaties[R], other Big G cereal brands, Yoplait[R], Progresso[R] and more. General Mills is also a leading supplier of wholesome and tasty baking and other food products to the foodservice and commercial baking industries.

Betty Crocker([R]) is a Registered Trademark of General Mills, Inc.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 21, 2007
Words:388
Previous Article:Nanobac Pharmaceuticals Announces Investor, Scientific, and Media Conference Call.
Next Article:American Hospital Association Endorses TANDBERG as Preferred Videoconferencing Technology Provider.



Related Articles
Askounis, Christina. The Dream of the Stone.(Young adult review)(Brief article)(Book review)
RSC Holdings Inc. Elects New Board Member, Expands Board to 12 Directors.
Company Profile for UnitedLayer, Inc.(Company overview)
Aetna Introduces New Health Insurance Options for Individuals and Their Families in Alabama.
Aetna Introduces New Health Insurance Options for Individuals and Their Families in Nebraska.
Aetna Introduces New Health Insurance Options for Individuals and Their Families in Louisiana.
Aetna Introduces New Health Insurance Options for Individuals and Their Families in Oklahoma.
Minyanville Publishing and Multimedia Announces Launch of Jeff Cooper's Daily Market Report.(Report)
A Piecemeal Operation.
AEG vice president in drive to go global.(PAGE 3)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles