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A New Awakening for Individuals Who Sleep on Their Side or Back; The SidePillow by Tempur-Pedic(TM): Designed to Help Consumers Achieve a Better Night's Sleep.


LEXINGTON, Ky. -- Bobby Adams sang it to the world in 1961, but many Americans make the same declaration each morning: "I couldn't sleep at all last night... I was tossin' and turnin', ... a-tossin' and turnin' all night." Tempur-Pedic introduces "The SidePillow by Tempur-Pedic," a pillow clinically proven to improve the quality of sleep by reducing tossing and turning. Additionally, it is credited with preventing snoring snoring, rough, vibratory sounds made in breathing during sleep or coma. The noisy breathing is the result of an open mouth and a relaxation of the palate; it is frequently induced by lying on one's back.  and other sinus related problems often associated with restless or interrupted sleep.

According to a study by the Sleep Assessment and Advisory Service, two out of three people sleep on their sides. Side-sleepers can now look forward to waking more refreshed and relaxed. The ergonomic shape of "The SidePillow by Tempur-Pedic" was developed by doctors to ensure proper alignment, support and comfort for the head, neck and back for those who sleep on their side or back.

The patented design of "The SidePillow by Tempur-Pedic" cradles the shoulders, neck and back, placing them in perfect alignment to encourage muscle relaxation. The design includes a curved edge that is lower in the middle and higher on the sides. The front edge is also tilted forward to support the upper vertebrae Vertebrae
Bones in the cervical, thoracic, and lumbar regions of the body that make up the vertebral column. Vertebrae have a central foramen (hole), and their superposition makes up the vertebral canal that encloses the spinal cord.
 for superior comfort.

"For many consumers, sleep itself is an indulgence and truly restful sleep is the ultimate luxury," said Dany Sfeir, senior vice president of marketing. "'The SidePillow by Tempur-Pedic' is a clinically proven method for side- and back-sleepers to wake up rested, refreshed and ready to take on the day."

"The SidePillow by Tempur-Pedic" comes with a three-year limited warranty Limited warranty

A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good.
 and features a plush, removable cover that is machine washable and allergen-resistant. The pillow is available in medium (SRP SRP - A data link layer protocol.  $99) and queen medium (SRP $125) sizes. For more information about Tempur-Pedic products visit www.tempurpedic.com or call 1-800-886-6466.

Tempur-Pedic International, Inc. (NYSE NYSE

See: New York Stock Exchange
: TPX TPX - Terminal Productivity eXecutive ) manufactures and distributes Swedish Mattresses and Neck Pillows(TM) made from its proprietary TEMPUR(R) pressure-relieving material: a viscoelastic Adj. 1. viscoelastic - having viscous as well as elastic properties
natural philosophy, physics - the science of matter and energy and their interactions; "his favorite subject was physics"
 material that conforms to the body to provide support and help alleviate pressure points. Products are currently sold in 60 countries under the TEMPUR and Tempur-Pedic(R) brand names. World headquarters for Tempur-Pedic International, Inc. is in Lexington, Kentucky. For more information about the Company, visit www.tempurpedic.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 27, 2005
Words:368
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