A Midsized Radio Station in US Has Annual Revenue of $5 Million; a Midsized TV Station Close to $40 Million.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c24555) has announced the addition of TV and Radio Stations to their offering Content Includes: - Industry Overview - Quarterly Industry Update - Business Challenges - Trends and Opportunities - Call Preparation Questions - Financial Information - Industry Forecast - Website and Media Links - Glossary of Acronyms Brief Excerpt ex·cerpt n. A passage or segment taken from a longer work, such as a literary or musical composition, a document, or a film. tr.v. ex·cerpt·ed, ex·cerpt·ing, ex·cerpts 1. from Industry Overview Chapter: The TV and radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry in the US includes about 1,300 TV stations and 7,000 radio stations, with combined annual revenue of $50 billion. Large companies include Sinclair Broadcast (TV) and Clear Channel (radio). The industry is highly concentrated: the 50 largest owners of radio stations account for more than 70 percent of segment revenue, and the 50 largest owners of TV stations account for almost 90 percent of segment income. A midsized radio station has annual revenue of $5 million; a midsized TV station close to $40 million. COMPETITIVE LANDSCAPE Revenue is driven mainly by advertising. The profitability of individual stations depends heavily on the programming mix. Stations in large markets have an advantage because they can reach a larger audience. Small stations can compete successfully by targeting a particular demographic See demographics. group, or by serving small markets. Average annual revenue per employee is $170,000 at radio stations and $325,000 at TV stations. PRODUCTS, OPERATIONS & TECHNOLOGY Both radio and TV stations provide a variety of programs for consumers. About two-thirds of industry revenue is due to TV, one-third due to radio. TV and radio stations sell advertising time to local and national advertisers. TV stations receive 60 percent of revenue from national and regional advertising and 35 percent from local advertising. Radio stations receive 70 percent of revenue from local advertising. For more information visit http://www.researchandmarkets.com/reports/c24555 |
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