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A Microwave Later, BradyNet.com Completes the Initial Launch of its Latin American Unit With ``BradyNet Brasil,'' a Regional Portal in Portuguese.


Business Editors/High-Tech Writers

MIAMI--(BUSINESS WIRE)--Feb. 4, 2000

Many companies on the Net spend large sums of money to build a Latin American presence.

BradyNet.com spent...well a microwave. It set out to launch five regional web sites in two different languages in one week. The sites are regional community Portals for Argentina, Ecuador, Mexico and Venezuela. Today BradyNet launches, &uot;BradyNet Brasil&uot; in Portuguese.

&uot;BradyNet Brasil&uot; is the fifth of a series of regional web sites, and it can be found at http://www.bradynet.com/brasil. It is the first community on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 dedicated to the Brazilian fixed income market. Viewers can find news, prices, graphs and discuss the market absolutely free.

&uot;BradyNet.com is a private, self-funded and profitable company,&uot; said Roberto Krell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BradyNet.com, &uot;We don't rely on vast sums of VC funding, so when we set out to launch `BradyNet Latin America' in Internet speed, we had to be more creative. We promised a new microwave to our software development team if they met the deadline, I guess that they will never drink cold coffee again!&uot;

Sponsorships

&uot;BradyNet Brasil&uot; offers advertisers an ideal opportunity to reach a highly targeted audience within Brasil's financial and investor community.

BradyNet.com

BradyNet is a pioneer provider of emerging market's fixed-income information via the Internet. Bradynet.com is the most comprehensive and widely used web site in its genre and has won several awards and accolades from industry press and market participants The term market participant is used in United States constitutional law to describe a U.S. State which is acting as a producer or supplier of a marketable good or service. When a state is acting in such a role, it may permissibly discriminate against non-residents. .

BradyNet is currently used by viewers in over 80 countries throughout the world and provides comprehensive coverage of emerging market debt including Brady bonds Brady Bonds

Bonds that are issued by the governments of developing countries. Brady Bonds are some of the most liquid emerging market securities. They are named after former U.S.
, Eurobonds, global issues, local fixed income products and emerging market derivatives derivatives

In finance, contracts whose value is derived from another asset, which can include stocks, bonds, currencies, interest rates, commodities, and related indexes. Purchasers of derivatives are essentially wagering on the future performance of that asset.
. The site maintains a full complement of services including, the &uot;BradyNet CyberExchange&uot; -- a program that selects the best prices and yields of emerging market bonds from quotes received from an extensive list of top-tier contributors, a directory of emerging market participants' e-mail addresses See Internet address.

e-mail address - electronic mail address
 with an embedded Inserted into. See embedded system.  communication system, portfolio management software, and a summary of market developments and their effect on emerging market assets.

BradyNet.com has been recognized by Forbes Magazine as one of the top sites of the millennium (9/13/99 issue), CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 featured BradyNet in its program &uot;PowerLunch&uot; and selected it as a &uot;Cool site of the Web.&uot; In addition, CNNfn selected BradyNet as a &uot;Wonder of the Web.&uot;

About BradyNet, Inc.

BradyNet.com, established in 1995, is a profitable private company. It is the leading publisher of emerging markets fixed income information through the Internet.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 4, 2000
Words:441
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