A Market Analysis of Wine in China Today.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24935) has announced the addition of Wine In China: A Market Analysis to their offering This report covers the market for red, white & blended grape and sparkling wines in China. Wine is now the fashionable drink for wealthy younger urban Chinese, and the "badge" drink of China's wealthiest elite. Report Coverage 1. Market Definitions This newly updated report covers the market for alcoholic alcoholic /al·co·hol·ic/ (al?kah-hol´ik) 1. pertaining to or containing alcohol. 2. a person suffering from alcoholism. al·co·hol·ic adj. 1. wine in the People's Republic People's Republic n. A political organization founded and controlled by a national Communist party. of China. The report covers the red, white and blended grape and sparkling wines sectors. The value of the market has more than doubled over the last five years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try. 2. Key Facts --The total market for wine grew in value by 58% between 1996 and 2001 --The Chinese government Ever since Republic of China founded in January 1st, 1912, China has had several regional and national governments. List
--One of the key attractions for wine, as opposed to other alcoholic drinks, especially amongst younger consumers, is that wine is seen as a more sophisticated drink. --White wines have enjoyed such strong growth thanks to white wine being the chosen drink of many Chinese women, as opposed to beer, which tends to remain the main drink of Chinese men. Chinese women not only drink white wine straight, but also like mixing white wine with soft drinks, into white wine spritzers. --Red wine is drunk almost exclusively by Chinese consumers as a table wine, to accompany a meal. As such, red wine sales have relied heavily on the growth in the market for eating out, especially eating out at western-style restaurants. Expensive bottles of red wine have become the latest "trophy drink" of the Chinese new rich, who like to drink such wines when out eating, in order to show they have both the money and the good taste to be wine drinkers. 3. Company Coverage Beijing Red Star Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker Group Company Beijing Shun Shun In Chinese mythology, one of the three legendary emperors, along with Yao and Da Yu, of the golden age of antiquity (c. 23rd century BC), singled out by Confucius as models of integrity and virtue. Xing Wine Company China Great Wall Wine Company Dynasty An application development system for enterprise client/server environments from Dynasty Technologies, Inc., Houston, TX (www.dynasty.com). Introduced in 1993, it is a repository-driven system that supports Windows, Mac and Motif clients and NT, OS/2 and major Unix servers and databases. Wine Sino- French Company Huadong Winery Company Louis M. Martini Winery Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. Moet Hennessy Pernod Ricard Pernod Ricard (Euronext: RI) is a French company producing alcoholic beverages. Their most famous product, Pernod Anise (40% alcoholic volume) and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod. Remy Cointreau Sichuan Yibin Wuliangye Distillery Tonghua Grape Wine Company For more information visit http://www.researchandmarkets.com/reports/c24935 |
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