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A Lotus blossoms: the new Elise roadster is sweet temptation.


Oh, what a sweetheart. Visually, the two-seat Lotus Elise The Lotus Elise is a roadster conceived in early 1994 and released in September 1996 by the English manufacturer Lotus Cars. The car has a hand-finished fiberglass body shell atop its aluminium extrusion and bonded frame that provides a rigid platform for the suspension, while  is one of the most stunning cars I've driven lately. Everywhere I went, people wanted me to roll down the window and answer the question "What kind of car is that?" The British designers laid on some truly delicious curves, which looked great in my car's metallic purple.

The Elise is fun to drive, too. It's so light that its 190-horsepower engine, adapted from the Toyota Celica For the high-performance versions of the Celica, see .

The Toyota Celica name has been applied to a series of popular pony cars made by the Japanese company Toyota. The name is ultimately derived from the Latin word coelica
 GTS GTS
abbr.
gas turbine ship
, is plenty peppy, particularly since the car has a six-speed manual shift. Mind you, it doesn't have the electrifying e·lec·tri·fy  
tr.v. e·lec·tri·fied, e·lec·tri·fy·ing, e·lec·tri·fies
1. To produce electric charge on or in (a conductor).

2.
a.
 acceleration of, say, a 550-horsepower Bentley Continental Bentley has used the Continental name on a number of automobiles since 1952.
  • 1952–1955 Bentley R Continental
  • 1955–1959 Bentley S1 Continental
  • 1959–1962 Bentley S2 Continental
  • 1962–1965 Bentley S3 Continental
, but this is an entirely different class of vehicle. Call it a Miata on steroids. The vroom-vroom reminded me of the Honda S2000.

The tires (16 inches in front and 17 inches in back) are also special. They are Yokohama AdvanNeova and are made to cling to Verb 1. cling to - hold firmly, usually with one's hands; "She clutched my arm when she got scared"
hold close, hold tight, clutch

hold, take hold - have or hold in one's hands or grip; "Hold this bowl for a moment, please"; "A crazy idea took hold of
 the pavement. "They are sticky tires." says John English, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lotus Cars U.S.A. "They are designed to put a tremendous footprint on the road." And the cost won't kill a CEO: The base price is about S40,000; you can throw in the sports package and hard-top roof for less than S4,000.

[ILLUSTRATION OMITTED]

Okay, now let's get practical. I put 350 miles on the Elise, and from an ownership perspective, there are some issues. One is simply getting into and out of the car. People over six feet tall would have a problem squeezing through the door and fitting into the seat. I'm 5-8 and it was tight for me. The clutch pedal also was so close to the rest pad for the left foot that I sometimes hit it by mistake when I shifted.

There is only a very tiny trunk. The golf clubs had to rest on the passenger's seat. And the radio was some newfangled new·fan·gled  
adj.
1. New and often needlessly novel. See Synonyms at new.

2. Fond of novelty.



[Middle English newfanglyd, fond of novelty, alteration of
 thing that I couldn't figure out without reading the instruction manual. I also didn't trust the tires in the rain.

The Elise is not something you're going to take to the office or out for an elegant evening. I didn't try it, but getting in while wearing an evening gown would be a decided problem.

So it's a toy. It belongs in a garage with three or four other vehicles. Take it out for weekend flings. You might even take it to the track. Unlike other exotic cars that are time-consuming and expensive to maintain, the Elise, which first hit the U.S. market late this summer, seems easier. "It doesn't get much simpler than an Elise for track use," English argues. "The engine is fairly simple. It's not supercharged su·per·charge  
tr.v. su·per·charged, su·per·charg·ing, su·per·charg·es
1. To increase the power of (an engine, for example), as by fitting with a supercharger.

2.
. It's normally aspirated. You've got something you can take out of your garage and drive to a track and do some laps without a great deal of preparation."

Lotus, which is based in Britain but owned by Malaysia's Proton Saga, doesn't have to sell tens of thousands of these cars. Its target is 2,800 units in 2005, and it's considering bringing in another car called the Exige next year as well. Sweet temptation indeed.
COPYRIGHT 2004 Chief Executive Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:WHEELS
Author:Holstein, William J.
Publication:Chief Executive (U.S.)
Article Type:Product/Service Evaluation
Geographic Code:4EUUK
Date:Dec 1, 2004
Words:519
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