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A Lot of Confusion.


For passengers struggling to get to remote public parking lots B and C near LAX, the signs seemed innocuous in·noc·u·ous
adj.
Having no adverse effect; harmless.


innocuous (i·näˈ·kyōō·
 enough: "Lot B" or "Lot C Customers Welcome. Shuttles Every 5 Minutes."

Trouble was, these particular signs weren't were·n't  

Contraction of were not.


weren't were not
 for public lots, despite the fact that they used the same color scheme as the signs directing airport patrons to city Lots B and C. They were for two privately operated lots, run by Ampco Express and Valet Air Parks.

Scores of drivers mistook the signs for city Lots B and C and went in to drop off or pick up passengers. When they exited after their brief stay, there was an unpleasant surprise: they were charged up to $3.50. (People dropping off or picking up passengers in city Lots B and C can do so free of charge)

When L.A. City Attorney Rocky Delgadillo Rockard John "Rocky" Delgadillo (born July 15 1960) is the current City Attorney of Los Angeles, California. Career
  • Teacher/ Coach, Los Angeles Unified School District, Franklin
  • Attorney, O'Melveny & Myers LLP
 got wind of this, he filed charges of false advertising and ordered both lot operators to take down their signs.

"We will not allow businesses to deceive TO DECEIVE. To induce another either by words or actions, to take that for true which is not so. Wolff, Inst. Nat. Sec. 356.  our citizens and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this national tragedy for personal profit," Delgadillo said in a press release. Within 24 hours, Ampco Express executives removed their sign. But, a week later, Valet Air Park had not and Delgadillo's office was contemplating what to do next.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Ampco Express, Valet Air Parks mislead drivers at Los Angeles International Airport
Comment:A Lot of Confusion.(Ampco Express, Valet Air Parks mislead drivers at Los Angeles International Airport)
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Oct 15, 2001
Words:215
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