A Look at the Current Position of the Italian Cards Market Which is One of the Fastest Developing in Europe.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c32506 ) has announced the addition of Payment Cards in Italy 2005 to their offering. Italy has one of the fastest developing card markets in Europe. However the market is relatively underdeveloped un·der·de·vel·oped adj. Not adequately or normally developed; immature. primarily due to cultural barriers. The briefing provides an overview of the current position Italy in the cards market and analyses its substantial potential in the forthcoming years. Scope of this title: --The focus of the briefing is on consumer payment cards, as opposed to commercial products. --Data and analysis is provided on the following card types: debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. , deferred debit A monetary amount that is subtracted from an account balance. A debit from one account is a credit to another. See credit. and charge cards and revolving credit Revolving Credit A line of credit where the customer pays a commitment fee and is then allowed to use the funds when they are needed. It is usually used for operating purposes, fluctuating each month depending on the customers current cash flow needs. cards. --The briefing parameters extend to card issuance only. Merchant acquiring and card processing are not covered not covered Health care adjective Referring to a procedure, test or other health service to which a policy holder or insurance beneficiary is not entitled under the terms of the policy or payment system–eg, Medicare. Cf Covered. . --Demographic and economic indicators Economic indicators The key statistics of the economy that reveal the direction the economy is heading in; for example, the unemployment rate and the inflation rate. are compared to other European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. countries. Highlights of this title: Italian consumers are heavily dependent on cash. In 2003, 38% of consumer payments were made using cash. As a result, pay now cards are predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. used for cash acquisition. Pay later cards are growing in popularity, with the fastest growth in the credit card market. Affinity and co-brand partnerships are a key feature of the Italian credit card market, and an attractive feature for potential entrants. Although Italian regulators have been seen as protectionist pro·tec·tion·ism n. The advocacy, system, or theory of protecting domestic producers by impeding or limiting, as by tariffs or quotas, the importation of foreign goods and services. in the past, recent activity suggests that conditions are improving. The Italian market is seeing rapid growth in credit card issuance, however this alone will not drive growth in usage. The acceptance network needs to be improved and retailers need to be encouraged to accept cards as a payment tool. However the toughest challenge faced by issuers are cultural barriers to borrowing and a reliance on cash. Reasons to order your copy: --Learn how the Italian consumer payment cards market has developed over the last five years. --Understand the recent developments in the market in terms of consolidation, new entrants and product innovations. --Find out our opinion on the future growth rate of the cards market, looking at debit, deferred debit and charge, and credit. Topics Covered EXECUTIVE SUMMARY Introduction What is this brief about? Scope of the brief Structure of brief MARKET CONTEXT Country overview Demographics Economic indicators Market size Payment cards in the context of consumer payments Payment card statistics Card acceptance ATM statistics POS statistics Regulatory environment Regulatory bodies Banking associations Other noteworthy associations Credit bureaux Recent regulatory developments Key issues SEPA EMV and fraud COMPETITOR AND PRODUCT OVERVIEW Card scheme market shares Pay now cards Credit cards Deferred debit and charge cards Card issuer market shares Pay now card issuer market shares Credit card issuer market shares Deferred debit and charge card issuer market shares Competitor developments Market consolidation picks up pace in Italy New foreign players have entered the Italian market Some players have also left the market Recent alliances and partnerships Product analysis Revolving credit card products A glance at the deferred debit and charge card products in Italy Product features Product innovation FORECASTING THE PLASTIC CARD MARKET IN ITALY Forecasting the pay now card market Forecasting the charge and deferred debit card market Forecasting the credit card market SWOT Analysis Strengths Weaknesses Opportunities Threats APPENDIX Supplementary data Market context Competitor and product overview Forecasting the plastic card market in Italy Definitions Research methodology Future readings Future Publications Our custom research capabilities Cards & Payments Team contact details How to contact experts in your industry List of Tables List of Figures For more information visit http://www.researchandmarkets.com/reports/c32506 Source: Datamonitor |
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