A Lipton's brew debut ... new ready-to-drink tea launched; Sports personalities Bob Uecker, Bubba Smith and Dick Butkus to star in "Brew Crew".SOMERS, N.Y.--(BUSINESS WIRE)--March 21, 1996--The Pepsi-Lipton Tea Partnership today announced that it has re-launched the company's popular ready-to-drink iced tea, Lipton Original, as "Lipton's Brew." The new name communicates that Lipton's Brew is "true-brewed" in small batches, hand-crafted, made from the finest Lipton tea leaves, and uses pure water and natural flavors. National re-launch efforts include new packaging graphics, elevated real-tea taste, and three new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS. ["Reference Guide to Symbolics-Lisp", Symbolics, March 1985]. : Green Tea with Passion Fruit (the first of the market), Wild Strawberry and Plum, and Brazilian Cupuacu (koo-pwa-sue) and Orange. To kick-off advertising efforts, Lipton recruited celebrated sports personalities and "brew" experts, Bob Uecker The spot showcases the extraordinary comedic talents of Uecker, Smith and Butkus, as the three "who know brew best" introduce new Lipton's Brew to the country. In addition to the "Brew Crew" television commercial, the "Crew" is scheduled to star in several upcoming national radio spots. "With Lipton's Brew, we've taken ready-to-drink teas to the next level," said Rick Kundrat, vice president of marketing, Pepsi-Lipton Tea Partnership. "By fully utilizing Lipton's special recipe, using pure water and hand-picked tea leaves, we've created a product that consumers love, and one the competition can't match. Adding great advertising to the mix helps position new Lipton's Brew as the gold standard of iced tea." The spot was created by J. Walter Thompson Walter Thompson refers to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and will air Monday, March 25, on ESPN ESPN Entertainment and Sports Programming Network , to coincide with "The Lipton Tennis Championships." Building the Perfect Ready-to-Drink Tea According to IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. Infoscan, Lipton leads the $2.2 billion ready-to-drink tea business with a 39.4 share of supermarket R-T-D sales, up 3.3 share points from 1994. Also, Lipton leads in convenience and gas store sales with a 38.6 share, up 7.1 share points from 1994. "We continue to lead the ready-to-drink tea category, because only the Pepsi-Lipton Tea Partnership can combine quality products made by the number one tea trademark in the world with the unbeatable distribution system of the Pepsi-Cola Company," said Eric Reinhard, vice president, general manager, Pepsi-Lipton Tea Partnership. Lipton's Brew comes in 12 flavors -- new Green Tea & Passion Fruit, Wild Strawberry & Plum, Brazilian Cupuacu and Orange, plus the previous Lipton Original favorites -- Lemon Sweet, Unsweetened No Lemon, Sweetened sweet·en v. sweet·ened, sweet·en·ing, sweet·ens v.tr. 1. To make sweet or sweeter by adding sugar, honey, saccharin, or another sweet substance. 2. To make more pleasant or agreeable. No Lemon, Southern Style, Diet Peach, Diet Lemon, Raspberry, Peach, and Tea & Lemonade. The product is available in 16 ounce and 32 ounce bottles. The Pepsi-Lipton Tea Partnership, based in Somers, is a joint venture between the Pepsi-Cola Co. and Thomas J. Lipton Co., Englewood Cliffs, N.J. The partnership produces, markets and distributes Lipton's Brew, Lipton Brisk and Lipton Fountain Iced Tea. Lipton is a registered trademark of Thomas J. Lipton Co. CONTACT: Pepsi-Lipton Tea Partnership, Somers Jon Harris, 914/767-7225 |
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