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A Lack of Product Innovation Has Impacted Growth in the Air Fresheners Market in the US.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38667) has announced the addition of Air Fresheners air freshener nambientador m

air freshener air ndésodorisant m

air freshener air n
 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

From 1999 to 2004, sales of air fresheners rose nearly 30% in current dollars. While the increase in the market is substantial, the bulk of the growth occurred in 2000 and 2001 following the advent of air freshener candles and widespread acceptance of plug-in air fresheners, and year-on-year sales growth has been significantly slower. While consumer interest in air freshening products has remained consistently strong, a lack of innovation coupled with competition from products in other markets (like fabric refreshers and scented cleaning products) has depressed growth.

The growing Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere  population of the U.S., identified by the Fall 2003 Simmons NCS (Network Call Signaling) CableLabs version of MGCP. See MGCP/MEGACO.

NCS - Network Computing System: Apollo's RPC system used by DEC and Hewlett-Packard.The protocol has been adopted by OSF.
 as being more probable and more frequent air freshener users (more than whites or Asians), promises to spur increased growth. Continued solid revenue growth is virtually assured based on the prevalence of consumer interest in a wide range of products. However, another round of more vigorous growth is highly dependent on renewed innovation in the marketplace.

This report covers air fresheners for use in the home or car, including aerosols, slow-release and plug-in, and candles positioned as air freshener products. Specifically the segments presented in the report are:

--Scented and air freshener candles

--Home air freshener sprays, solids, gels and plug-ins

--Auto air fresheners

--Potpourri

Excluded from this report are all-purpose products which kill germs, clean surfaces and leave a pleasant fragrance, like Lysol lysol

one of the original disinfectants; contains phenol, cresols. Toxic if ingested.
.

This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  InfoScan data.

Companies Mentioned

--Dial Corporation

--Lancaster Colony

--Reckitt Benckiser

--SC Johnson

--Yankee Candle

--American Greetings

--Blyth

For more information visit http://www.researchandmarkets.com/reports/c38667
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 26, 2006
Words:283
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