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A Lack of New Products has put a Damper on Sales of Makeup in the United States.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24286) has announced the addition of Makeup in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

The makeup market has been marked by modest growth in recent years, with sales of approximately $6 billion at FDM (1) (Fused Deposition Modeling) See 3D printing.

(2) (Frequency Division Multiplexing) Transmitting multiple data signals simultaneously over a single wire by using multiple carriers, each having a unique center frequency.
 outlets and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  in 2004. A lack of new product introductions has put a damper damp·er  
n.
1. One that deadens, restrains, or depresses: Rain put a damper on our picnic plans.

2. An adjustable plate, as in the flue of a furnace or stove, for controlling the draft.
 on sales, and economic conditions play a role in influencing how much women are able to spend on cosmetics. Department store brands have fared better than FDM outlets, and experts from the National Association of Chain Drug Stores say drug stores have been hurt as consumers shift to specialty shops and dollar stores to make their cosmetics' purchases.

Facial makeup represents the largest portion of makeup sales through FDM outlets. With the number of women aged 45 to 64 expected to grow by nearly 30% between 2000 and 2010, manufacturers are placing emphasis on foundations with anti-aging properties. Manufacturers also have seen strong growth with foundations that promise to blend exceptionally well to the skin, with more colors to suit America's growing ethnic population.

Eye makeup accounts for the second-largest segment in the makeup market in FDM channels, and its growth has been outpacing that of other categories. While eyes are being played up, lips are being played down, which may account for the lagging sales of lip makeup. However, lip gloss sales have recorded strong growth.

Makeup sales are likely to continue their moderate growth in the coming years. The projected growth of the female population alone will be enough to propel sales. In addition, the market will be aided by the emphasis on products that conceal or reverse the signs of aging, along with a broadening of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 palettes to boost future sales. The trend towards more precise skin-tone matching could likely increase makeup usage among blacks and Asian women, who report using makeup at a lower rate than whites and Hispanics.

This report includes a thorough analysis of the makeup consumer. This includes an evaluation of top concerns and priorities when choosing products, a breakdown of preferences and behavior by demographic characteristics, and statistics of purchasing location and frequency. A five-year market forecast estimates the future of the market, with a statistical forecast of market performance until 2009 and an outline of demographic and product trends.

The retail makeup or color cosmetics market is defined as incorporating all color cosmetics for women. This represents three main categories:

--Face makeup--foundation, face powder, and blushers/rouge

--Eye makeup--eye shadows, eyeliners, eyebrow eyebrow /eye·brow/ (-brou)
1. supercilium; the transverse elevation at the junction of the forehead and the upper eyelid.

2. supercilia; the hairs growing on this elevation.
 pencils, and mascara Mascara (măs`kərə, mäs`kärä), town (1998 pop. 80,797), NW Algeria. The town is also known as Mouaskar. It is an administrative center, a garrison town, and a marketplace, noted for its white wine and for its trade in

--Lip makeup--lipstick, lip glosses, lip pencils, pots and palettes

Cosmeceuticals are also discussed, which refers to cosmetics with crossover pharmaceutical ingredients, such as moisturizers moisturizers

hydroscopic agents, applied to the skin and hair, as creams, rinses or shampoos, to increase hydration of the stratum corneum. Examples are propylene glycol, glycerine and lactate.
 or sunscreen sunscreen /sun·screen/ (-skren) a substance applied to the skin to protect it from the effects of the sun's rays.

sun·screen
n.
.

Companies mentioned:
- L'Oreal
- Procter & Gamble
- Revlon Inc.
- Estee Lauder Companies Inc.
- Chanel
- Avon Products Inc.
- Mary Kay Inc.
- Bonne Bell
- Johnson & Johnson
- Physicians Formula
- Markwins International
- Del Laboratories


For more information visit http://www.researchandmarkets.com/reports/c24286
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 14, 2005
Words:489
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