A LOOK IN.

We're we're

Contraction of we are.

we're we are skewering some sacred cows sacred cow
n.
One that is immune from criticism, often unreasonably so: "The need for widespread secrecy has become a sacred cow" Bulletin of the Atomic Scientists. in this issue - mainly some of our favorite buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation

Alignment ^[]
At the end of the day ^[0]
Break through the clutter^[1]

. As communicators, we know it's what we do that counts, not the labels we apply. And as this issue is dedicated to the state of the profession, where we were, where we are, and where we're going, it seems appropriate to look at some of the foibles we've met along the way. That's exactly what Steve Crescenzo does in his article "Buzz Off" on page 12. He puts some of those nebulous terms that have evolved into perspective, along with a few darts darts

Indoor target game. It is played by throwing feathered darts at a circular board with numbered spaces. The board, usually made of cork, bristle, or elmwood, is divided into 20 sectors valued at points from 1 to 20. and daggers -- and with a smile or two. Surely we should be able to look back at some of those foibles, learn from them, then move forward. And if we can't laugh at ourselves occasionally along the way, we're in a sad state.

Gloria Gordon

COPYRIGHT 1999 International Association of Business Communicators
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Publication:	Communication World
Date:	Sep 1, 1999
Words:	142
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