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A LOOK IN.


We're all over the place in this issue. Maybe it's millennium backlash; at any rate, we do acknowledge the event by pointing out that communication really hasn't changed much since the year 01. (See John Freivald's article, "Habeas Epistolam," on page 14.)

On page 27 Gary Grates talks about the revived re·vive  
v. re·vived, re·viv·ing, re·vives

v.tr.
1. To bring back to life or consciousness; resuscitate.

2. To impart new health, vigor, or spirit to.

3.
 value of print publications for corporate communication. It wasn't so long ago advocates were saying that online, e-mail, intranet communication was the way to go -- that print was soon to be history. Well, that doesn't appear to be the case. In fact, the article takes me back to the days when, in this very journal, we were advising that ball scores, births, weddings and graduations were BORING; instead, the company publication should deal with corporate issues, policy and messages from the president -- the things that mattered. Not necessarily so, says Grates. Seems many of today's corporate employees like to read about the company picnic, who's been promoted, who's retiring or celebrating anniversaries. Seeing this in print and sharing with family helps create a sense of community and foster a feeling of corporate culture.

On the other hand, Don Tapscott Don Tapscott (born 1947) is a Canadian speaker, author and consultant based in Toronto, specializing in business strategy and organizational transformation. Tapscott is Chief Executive of New Paradigm, which he founded in 1993, and Adjunct Professor of Management, Joseph L. , cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual.  guru guru (g`r, gr`  of the '90s (and the future) tells John Gerstner John H. Gerstner (1914-1996) was a Professor of Church History at Pittsburgh Theological Seminary and Knox Theological Seminary and an authority on the life and theology of Jonathan Edwards. , ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, how the technical revolution is dramatically changing the way we communicate: children are becoming the authorities on that technical revolution. Instead of the old-timers mentoring the newcomers, the children are the ones mentoring the older generation.

So what's the message for the millennium? Maybe it's still that the more things change, the more they stay the same. And that the future is still in the hands of our children.

Gloria Gordon
COPYRIGHT 1999 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Communication World
Date:Dec 1, 1999
Words:273
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