A LOFTY GOAL REALIZED IN NOHO FORMER INDUSTRIAL BUILDING BECOMES HOT NEW HOUSING.Byline: Gregory J. Wilcox Staff Writer NORTH HOLLYWOOD - This weekend, the DT Group's lofty ambitions will be realized. As the Studio City-based developer likes to say, ``SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. is coming to NOHO NOHO North Of Houston Street (neighborhood in Manhattan) NoHo North Hollywood Arts District (North Hollywood, California) .'' That's a catchy reference to what DT executives say is the first industrial building conversion into residential lofts in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. . The company has turned the old Adolph's Meat Tenderizer A meat tenderizer can refer to a tool or a chemical used for tenderizing meat. The tool is also known as a meat mallet, and is a product used for tenderizing slabs of meat in preparation for cooking the meat. testing facility into 68 units, each with its own personality, and this weekend is hosting an open house at the complex. Initially the company will rent them, but prospective tenants have expressed interest in owning, so plans call for a second conversion, this time to condominiums. ``We're working hard and fast with the city to provide that,'' said Daniel Markel, the company's president and chief executive officer. The complex, at 5355 Cartwright Ave. in North Hollywood, looks deceptively small from the front. But once inside it seems to go on forever, with narrow concrete hallways illuminated with industrial lighting leading to doors that open to living areas filled with natural light. A stairway stairway or staircase Series or flight of steps that provides a means of moving from one level to another. The earliest stairways seem to have been built with walls on both sides, as in Egyptian pylons dating from the 2nd millennium BC. that was part of the original factory leads to a rooftop that features a penthouse, shallow pool, workout room, clubhouse, barbecue area and a penthouse. ``It creates kind of a unique campus feeling. When you get inside you can feel lost among the unique units,'' said Markel. No two units, which range in size from 600 square feet to 2,000 square feet, are alike. Rents will range from $1,100 to $3,000 a month. The complex features a two-level underground parking garage with 116 spaces. The target market is people who want to work from home. ``It's provided an upside for the generation of people who are working out of a Starbucks on their laptops. Our live-work lofts accommodate that type of young professional,'' Markel said. From the north side of the complex, residents will be able to access a bike path that will stretch from Burbank to the West Valley. A metro stop is less than a mile away. The company also owns a lot across the street and plans to build 20 to 25 more loft units. ``We truly believe in the North Hollywood area being one of the up-and- coming areas of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . It started with the Screen Actors Building on Magnolia. And we've looked at what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music. downtown with the lofts movement and we were fascinated by those,'' Markel said. Tom Gallop gallop /gal·lop/ (gal´op) a disordered rhythm of the heart; see also under rhythm. atrial gallop S diastolic gallop S presystolic gallop S , the company's co-founder and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , said there is a tax incentive to this kind of living. Tenants who work from their units can write off a big chunk of their rent. The DT Group is not the only developer to jump into the loft market. Los Angeles-based J.H. Snyder is building a mixed-used loft complex along the east side of Lankershim Avenue between Weddington Street and Chandler Boulevard. This project will include a Howe's Market on Lankershim. Called NoHo Commons, it will feature 278 loft-style apartments and 14 classified ``live work'' units. It's centered on the the North Hollywood Red Line station. Cliff Goldstein, a senior partner at Snyder, said retail will take up 60,000 square feet of the space, with residential accounting for 225,000 square feet. ``I think its reflective of urban living. Young couples, senior couples and single professionals ... will find the proximity to the transit site an attractive feature,'' he said. ``And we're beginning to see younger folks coming back and revitalizing the North Hollywood area.'' greg.wilcox@dailynews.com (818) 713-3743 CAPTION(S): photo, map Photo: (color) Dan Markel Dan Markel is an American legal academic who has written important works on retribution in criminal law and sentencing, with a focus on the role of shame in the criminal justice system. He is a professor at Florida State University College of Law. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the DT Group, stands inside one of the loft units being built at the NoHo lofts development. The new complex, on Cartwright Avenue in North Hollywood, is holding an open house this weekend. Evan Yee/Staff Photographer Map: NoHo lofts Daily News |
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