A LITTLE TASTE OF ITALY; GELSON'S MARKET OPENS STORE IN PLAZA DI NORTHRIDGE.Byline: Gregory J. Wilcox Daily News Staff Writer It's got Wolfgang Puck Wolfgang Johann Puck (born Wolfgang Johann Topfschnig on July 8, 1949) is an Austrian-American celebrity chef, restaurateur, and businessman based in Los Angeles. to-go. It's got two indoor dining areas with fireplaces. It's got a bank and a pharmacy, plus food, condiments and sundries sun·dries pl.n. Articles too small or numerous to be specified; miscellaneous items. [From sundry. galore. It's the newest store for upscale grocer Gelson's Market and it will open Wednesday in Northridge. The supermarket, at 19500 Plummer St. in the new Plaza di Northridge, is designed like an Italian marketplace, with each interior department resembling a separate store. Bob Stiles Stiles can refer to: People
``We like the area of Northridge that it's in and we like being next to the regional shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into ,'' Stiles said. ``We're very particular where we go with our stores so we're always going to be very methodical, slow and conservative.'' The store will cover 36,000 square feet and have about 100 employees. It will be Gelson's fifth store in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. and 10th overall. In-store features include a California Federal Bank California Federal Bank, often abbreviated to "Cal Fed", was a savings and loan bank in California. It existed from 1926 until 2002, when its parent company Golden State Bancorp was acquired by Citigroup, resulting in the bank being merged into Citibank. branch, a Wolfgang Puck Express restaurant, a bakery and coffee bar and full-service floral department. Wednesday's grand opening will feature a reggae band and food demonstrations; other promotions are planned into December. Gelson's is a unit of Compton-based Arden Group Inc., which also operates the Mayfair Markets. About 1,600 people work at the Gelson's chain. Stiles said the chain is considering adding stores in Pasadena and Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , probably in 1999. ``Those are very large developments and are going to take a while,'' he said. Stiles also doubts the chain will wind up a takeover target Takeover target A company that is the object of a takeover attempt, friendly or hostile. takeover target See target company. in an industry consolidation that just last week saw Portland, Ore.-based Fred Meyer Inc. acquire Hughes Family Markets and Ralphs Grocery Co. Gelson's serves a niche, catering to shoppers who don't mind paying slightly higher prices for extended customer service and higher end products. ``We are basically a small company so because of that we may not be as desirable (a target). Today they seem to be after a share of the market and by acquiring us they are not going to get that big a share,'' Stiles said. CAPTION(S): Photo, Map PHOTO (color) Gelson's Market will be opening a new location Wednesday in a uniquely designed Northridge strip mall combining Italian themes. Gus Ruelas/Daily News MAP: New site of Gelson's Market |
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