A Great View of the City But Watch Out for that First Step.

The three keys to real estate success, as every broker knows, are location, location, location. Taking chat lesson to heart, Washington Mutual Mortgage Banking Group has built a house at Times Square, where it can be seen by 1.7 million people every day.

It's a billboard, of course, but it's a billboard like no other: a cross-section of a furnished house with living room, bedroom, bath, kitchen, a working chimney and electricity. Someone is watching television in the living room, 24-7, as they say.

Talk about your traffic-stoppers.

It's part of the hype surrounding Washington Mutual's new mortgage loan website, where prospective borrowers can log in, do their research (and save it), apply for a mortgage and monitor the progress of their application all the way to the check issuance.

What's more, located as it is at 49th Street and Broadway, the billboard gives New Yorkers something in Times Square to watch besides David Letterman. See it for yourself at www.businesswire.com. It's filed under company news archives.